College of Business & Economics

Department of e-Business & Technology Management

Seminar Series

The Department of e-Business and Technology Management encourages scholarship through a research seminar series that features faculty presentations of recent work to faculty and students within the department and College of Business and Economics.  Past seminar titles include:

Date of Presentation 10/23/2009
Time 12:00:00 PM
Location ST 216
Presenter Dr. Xiaolin Li
Seminar Title An Empirical Examination of Factors Affecting the Adoption of Online Direct Sales Channel by SMEs
Abstract Drawing upon decision theories and innovation adoption and diffusion theories, the paper first proposes a decision factors classification framework. It then operationalizes the classification framework by proposing a research model on the cricial factors affecting the adoption of online direct sales channel (ODSC). A survey instrument is developed and administered to a sample of SMEs in a Midwestern state of the US. Structual equal modeling is applied to analyze the data collected and test the hypotheses associated with the research model. Implications are analyzed.


College of Business & Economics

Phone: 410-704-3496
Fax: 410-704-2300

Office Location

Stephens Hall, Room 218
Hours: Monday - Friday
8 a.m. - 5 p.m.

Mailing Address

College of Business & Economics
Towson University
8000 York Road
Towson, MD 21252-0001