College of Business & Economics

Department of e-Business & Technology Management

Seminar Series

The Department of e-Business and Technology Management encourages scholarship through a research seminar series that features faculty presentations of recent work to faculty and students within the department and College of Business and Economics. Past seminar titles include:

Date of Presentation	4/6/2012
Time	1:00:00 PM
Location	ST 310
Presenter	Dr. Zhili Tian
Seminar Title	Investment to Accelerate the Adoption of New Medicine
Abstract	The adoption of a FDA approved new drugs depends on the scientific evidence, availability and promotion of the products, and education and support services. We use Celebrex as an example. To demonstrate the efficacy and safety of the drug, the manufacturer has to conduct large-scale Phase 4 clinical studies. To facilitate the adoption of the drug, the manufacturer also advertises the drugs through doctor office visits, journals, and TVs. We analyze how Phase 4 clinical trials and advertisement affect the adoption. We also develop a methodology to determine the optimal investment in clinical studies and advertisement policy over time to maximize the expected profit from the new drugs.