College of Business & Economics

Department of e-Business & Technology Management

Seminar Series

The Department of e-Business and Technology Management encourages scholarship through a research seminar series that features faculty presentations of recent work to faculty and students within the department and College of Business and Economics.  Past seminar titles include:

Date of Presentation 11/5/2010
Time 3:00:00 PM
Location ST 310
Presenter Dr. James Otto
Seminar Title Comparing customer ratings from multiple reputation systems: The case of New York City hotels
Abstract This exploratory study contains analyses that contrast the customer ratings of hotels across multiple reputation systems, Expedia, Orbitz, and Travelocity. We investigate the extent to which the websites' customer ratings for overall satisfaction are equivalent to each other, and the extent to which they provide new useful information about hotels. Our analysis of a random sample of 99 hotels and 5,575 individual customer ratings suggests that the ratings are not equivalent across websites, and that each website's customer ratings offers unique information on the ability of hotels to satisfy customers. We discuss the implications of our findings to consumers and hotel managers.

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College of Business & Economics

Phone: 410-704-3496
Fax: 410-704-2300

Office Location

Stephens Hall, Room 218
Hours: Monday - Friday
8 a.m. - 5 p.m.

Mailing Address

College of Business & Economics
Towson University
8000 York Road
Towson, MD 21252-0001