Department of e-Business and Technology Management
Combined Major in Electronic Business and Business Administration (Marketing)
The combined major in Electronic Business and Business Administration
(Marketing) requires a minimum of 125 units to be earned with a grade
equivalent of 2.00 or higher. The program consists of 18 units of lower level
courses, 33 units of upper-level BUAD core courses, 15 units of marketing
courses and 18 units of upper-level e-Business courses as well as the General Education
requirements.
Note: These requirements are for the latest catalog year of
AY 2011-2012.
If your catalog year is different, please refer to your specific catalog to
understand their requirements. You may also refer to the correct advising form
for your catalog year available at All Advising Forms
 | Requirements for Admission to the Combined Major in Electronic Business and Business Administration (Marketing) |
Students are admitted to the combined major in Electronic Business and
Business Administration (Marketing) on a competitive basis after first
being admitted to the University. Admission to the university does not
guarantee admission to the combined major. Each term, the Department of e-Business
& Technology Management considers applications for admission to the major for the following term.
In order to be admitted to the major, students must satisfy specific screening requirements
and complete an application form. To be eligible for admission to the combined major,
students must meet the following screening requirements: complete each of the seven
lower-level required courses with a grade equivalent of 2.00 or higher, a minimum average
GPA of 2.7 for ALL seven lower-level courses, and pass the CBE Computer Proficiency Exam.
Degree candidates
intending to pursue the combined major in Electronic Business and
Business Administration (Marketing) are designated as "pre-e-Business" (PEBU) and "pre-business" (PBUA) or until admitted into the majors. Students are required to
meet each term with their assigned faculty adviser to evaluate their progress
in completing the requirements for admission to the major and the degree.
Admission Requirements
Candidates for the double major in e-Business and Business Administration
(Marketing) must satisfy the admission requirements for the e-Business
and Business Administration majors.
 | Application Procedure |
Students who meet the admission requirements at the end of the term must complete
an Application for Admission to the BUAD major before registering for upper-level "majors-only"
CBE courses (BUSX, EBTM, ECON, FIN, LEGL, MKTG, and MNGT).
The forms are available in the CBE Student Academic Services office,
Stephens Hall, Room 301.
Candidates for the combined major in e-Business and Business Administration (Marketing)
must satisfy the requirements for the e-Business major. The form for admission into the
e-Business major is available by clicking
on the link below or in the CBE Student Academic Services office,
Stephens Hall, Room 301.
 |
Lower-Level Required Courses |
(21 credits)
| Course Number | Course Name |
|---|
| ACCT 201 | Accounting Principles I (3)
(or Honors ACCT 211) |
| ACCT 202 | Accounting Principles II (3)
(or Honors ACCT 212) |
| ECON 201 | Microeconomics Principles (3)
(or Honors ECON 203) |
| ECON 202 | Macroeconomics Principles (3)
(or Honors ECON 204) |
| LEGL 225 | Legal Environment of Business (3) |
| MATH 211 |
Calculus for Applications (3)
(or MATH 273 Calculus I) |
| and either |
| ECON 205 | Statistics for Business and Economics I (3) |
| or | |
| MATH 231 | Basic Statistics (3)
(or Honors MATH 233) |
| and |
| Completion of the Computer Proficiency Exam (CPE) with a passing score of 70% or higher. |
 | Upper-Level Business Courses |
(33 units)
Course Number
|
Course Name |
| BUSX 301 |
Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301. |
| BUSX 460 |
Professional Experience (3) |
| EBTM 306 |
Fundamentals of Project Management and Business Decisions (3) |
| EBTM 337 |
Information Technology (3) |
| EBTM 311 |
Principles of e-Business (3) |
| EBTM 365 |
Principles of Operations Management (3) |
| FIN 331 |
Principles of Financial Management (3) |
| MKTG 341 |
Principles of Marketing (3)
(or Honors MKTG 342) |
| MNGT 361 |
Principles of Management (3) |
| MNGT 481 |
Business Strategy and Policy (3) |
| MNGT 482 |
Business Ethics and Sustainability (3) |
NOTE: All Accounting, Business Administration, and e-Business majors are required to take the
Comprehensive Test of Core Business Knowledge
in the capstone course, MNGT 481 - Business Strategy & Policy.
 | Marketing Concentration Required Courses (15 units) |
| Course Number | Course Name |
|---|
| MKTG 425 | Buyer Behavior Analysis (3) |
| MKTG 431 | Marketing Information for Decision-Making (3) |
| MKTG 441 | Marketing Research (3) |
| MKTG 445 | International Marketing (3) |
| MKTG 485 | Strategic Marketing (3) |
 | e-Business Courses (18 units) |
| Course Number | Course Name |
|---|
| EBTM 367 | e-Business Infrastructure (3) (offered only in Fall) |
| EBTM 411 * | e-Business Marketing (3) |
| EBTM 419 * | Supply Chain Management (3) |
| EBTM 443 | Introduction to Project Management (3) |
| EBTM 431 | Advanced e-Business (3) (offered only in Spring) |
| EBTM 454 | Business Process Management (3) |
| * These courses count towards the
marketing concentration requirements. |
Department of e-Business and Technology Management
Stephens Hall, Room 314
Phone: 410-704-2783
Fax: 410-704-3454
|
