Department of e-Business and Technology Management
Combined Major in Electronic Business and Business Administration (Marketing)
The combined major in Electronic Business and Business Administration
(Marketing) requires a minimum of 125 units to be earned with a grade
equivalent of 2.00 or higher. The program consists of 18 units of lowerlevel
courses, 33 units of upper-level BUAD core courses, 15 units of marketing
courses, 15 units of upper-level e-Business courses, and 6 units of
elective courses from a specified list as well as the General Education
requirements.
 | Requirements for Admission to the Combined Major in Electronic Business and Business Administration (Marketing) |
Students are admitted to the combined major in Electronic Business and
Business Administration (Marketing) on a competitive basis after first
being admitted to the University. Admission to the university does not
guarantee admission to the combined major. Each term, the Department of Marketing
and e-Business considers applications for admission to the major for the following term.
In order to be admitted to the major, students must satisfy specific screening requirements
and complete an application form. To be eligible for admission to the combined major,
students must meet the following screening requirements: complete each of the six
lower-level core courses with a grade equivalent of 2.00 or higher, a minimum average
GPA of 2.7 for ALL six lower-level courses, and pass the CBE Computer Proficiency Exam.
Degree candidates
intending to pursue the combined major in Electronic Business and
Business Administration (Marketing) are designated as "pre-e-Business" (PEBU) and "pre-business" (PBUA) or until admitted into the majors. Students are required to
meet each term with their assigned faculty adviser to evaluate their progress
in completing the requirements for admission to the major and the degree.
Admission Requirements
Candidates for the double major in e-Business and Business Administration
(Marketing) must satisfy the admission requirements for the e-Business
and Business Administration majors.
 | Application Procedure |
Students who meet the admission requirements at the end of the term must complete
an Application for Admission to the BUAD major before registering for upper-level "majors-only"
CBE courses (BUSX, EBTM, ECON, FIN, LEGL, MKTG, and EBTM).
The forms are available in the CBE Student Academic Services office,
Stephens Hall, Room 301.
Candidates for the combined major in e-Business and Business Administration (Marketing)
must satisfy the requirements for the e-Business major. The form for admission into the
e-Business major is available by clicking
on the link below or in the e-Business & Technology Management
Department office, Stephens Hall, Room 314.
 | Lower-Level Core Courses |
(18 credits)
| Course Number | Course Name |
|---|
| ACCT 201 | Accounting Principles I (3)
(or Honors ACCT 211) |
| ACCT 202 | Accounting Principles II (3)
(or Honors ACCT 212) |
| ECON 201 | Microeconomics Principles (3)
(or Honors ECON 203) |
| ECON 202 | Macroeconomics Principles (3)
(or Honors ECON 204) |
| LEGL 225 | Legal Environment of Business (3) |
| and either |
| ECON 205 | Statistics for Business and Economics I (3) |
| or | |
| MATH 231 | Basic Statistics (3)
(or Honors MATH 233) |
 | Upper-Level Business Courses |
(33 units)
| Course Number | Course Name |
|---|
| BUSX 301 | Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301. |
| BUSX 460 | Professional Experience (3) |
| EBTM 311 | Principles of e-Business (3) |
| ECON 306 | Statistics for Business and Economics II (3) |
| FIN 331 | Principles of Financial Management (3) |
| MKTG 341 | Principles of Marketing (3)
(or Honors MKTG 342) |
| EBTM 337 | Information Technology (3) |
| MNGT 361 | Principles of Management (3) |
| EBTM 365 | Principles of Operations Management (3) |
| MNGT 375 | International Business: Theory and Practice (3) |
| MNGT 481 | Business Strategy and Policy (3) |
NOTE: All Accounting, Business Administration, and e-Business majors are required to take the
Comprehensive Test of Core Business Knowledge
in the capstone course, MNGT 481 - Business Strategy & Policy.
 | Marketing Concentration Required Courses (12 units) |
| Course Number | Course Name |
|---|
| MKTG 425 | Buyer Behavior Analysis (3) |
| MKTG 441 | Marketing Research (3) |
| MKTG 445 | International Marketing (3) |
| MKTG 485 | Strategic Marketing (3) |
 | e-Business Courses (18 units) |
| Course Number | Course Name |
|---|
| EBTM 367 | e-Business Infrastructure (3) (offered only in fall) |
| EBTM 411 * | e-Business Marketing (3) |
| EBTM 419 * | Supply Chain Management (3) |
| EBTM 443 | Introduction to Project Management (3) |
| EBTM 431 | Advanced e-Business (3) (offered only in spring) |
| EBTM 454 | Business Process Management (3)(offered only in spring) |
| * These course count towards the marketing concentration requirements. |
 | One Elective from list (3 units) |
| Course Number | Course Name |
|---|
| COSC 311 | Digital Technologies in Society (3) |
| LEGL 328 | Cyber Law: The Law of the Internet (3) |
| MKTG 345 | Managing Integrated Marketing Communications (3) |
| MNGT 482 | Business Ethics and Society (3) |
| ENTR 355 | Entrepreneurship (3) |
| ACCT 300 | Accounting Information Systems (3) |
| EBTM 470-474 | Special Topics in e-Business (3) |
| EBTM 491 | EBTM Directed Readings (3) |
| EBTM 495 | EBTM Independent Research (1-3) |
| EBTM 497 | EBTM Internship (3) |
Department of e-Business and Technology Management
Stephens Hall, Room 314
Phone: 410-704-2783
Fax: 410-704-3454
|
