About

What is Marketing?

The American Marketing Association defines marketing as “the activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” In simpler terms, marketing is what defines the business you are in, spells out who your customers are and gives them a reason to choose you.

For students entering the business world, marketing offers exciting opportunities. Do you want to translate creative ideas into practical realities? Do you want to develop innovative business strategies from in-depth data analysis? Do you want to engage clients and business partners and demonstrate how your product provides real value? If you find any of these possibilities intriguing, marketing may be the field for you.

A Popular Choice for Business Administration Majors

The Department of Marketing provides an excellent, broad-based education that prepares students to excel in positions of responsibility and leadership in business. Marketing is one of the most popular concentrations in business administration for undergraduate students. The department also supports a graduate-level program for students in the Towson/UB MBA who specialize in marketing.

Dedicated Faculty

Our faculty are dedicated to helping students learn the skills necessary to excel in their professional careers. We offer an applied education with many opportunities for experiential learning. Our professors are also internationally recognized scholars who publish peer-reviewed journal articles, case studies and professional and pedagogical work. Professionally qualified faculty members are successful business leaders and sought after business consultants.