College of Business & Economics

Department of Marketing

Degree Requirements

The requirements for the business administration major with the marketing concentration include 21 units of lower-level required courses, 33 units of upper-level business required courses, and 21 units of marketing concentration courses.

These requirements are for catalog year 2012-2013. If your catalog year is different, please refer to your specific catalog to view requirements. You may also refer to the correct Advising Form for your catalog year.

Lower-level Required Courses (21-22 units)

Course Number	Course Name
ACCT 201 or ACCT 211	Principles of Financial Accounting (3) or Honors Principles of Financial Accounting (3)
ACCT 202 or ACCT 212	Principles of Managerial Accounting (3) or Honors Principles of Managerial Accounting (3)
ECON 201 or ECON 203	Microeconomic Principles (3) or Honors Microeconomic Principles (3)
ECON 202 or ECON 204	Macroeconomic Principles (3) or Honors Macroeconomic Principles (3)
LEGL 225	Legal Environment of Business (3)
MATH 211or MATH 273	Calculus for Applications (3) Calculus I (4)
ECON 205 or MATH 231 or 233	Statistics for Business and Economics I (3) or Basic Statistics (3) or Honors Basic Statistics (3)
Completion of the Computer Proficiency Exam (CPE) with a passing score of 70% or higher.

Upper-level BUAD Required Courses (33 units)

Course Number	Course Name
BUSX 301	Business Cornerstone (3) Note: University Core: Advanced Writing Course (ENGL 317) is taken prior to or concurrent with BUSX 301.
BUSX 460	Professional Experience (3) Note: Requires approved internship
EBTM 306	Fundamentals of Project Management and Business Decisions (3)
EBTM 337	Information Technology (3)
EBTM 311	Principles of e-Business (3)
EBTM 365	Principles of Operations Management (3)
FIN 331	Principles of Financial Management (3)
MKTG 341	Principles of Marketing (3)
MNGT 361	Principles of Management (3)
MNGT 481	Business Strategy and Policy (3)
MNGT 482	Business Ethics and Sustainability (3)

All business administration majors are required to take the Comprehensive Test of Core Business Knowledge (PDF) in the capstone course, MNGT 481 Business Strategy and Policy.

Marketing Concentration (21 units)

Course Number	Course Name
EBTM 411	e-Business Marketing (3)
MKTG 425	Consumer Behavior Analysis (3)
MKTG 441	Marketing Research and Forecasting (3)
MKTG 445	Global Marketing (3)
MKTG 451or MKTG 431	Personal Selling and Sales Management (3) or Marketing Information for Decision-Making (3)
MKTG 485	Strategic Marketing (3)
And one marketing elective selected from:
MKTG 345	Managing Integrated Marketing Communication (3)
MKTG 347	Services Marketing (3)
MKTG 349	Product Management (3)
MKTG 355	Retail Management (3)
MKTG 357	Marketing Channels (3)
MKTG 361	Marketing for Nonprofit Organizations (3)
MKTG 497	Marketing Internship (3)
NOTE: If both MKTG 451 and MKTG 431 are taken, the additional course can be applied to the Marketing Concentration as an elective.