College of Business & Economics

Department of Marketing

Suggested Course Sequence

Students majoring in business administration with a concentration in marketing may follow this suggested course sequence.

>> Suggested Course Sequence for Marketing Concentration (Printer-Friendly) (PDF)

Term 1
Freshman Year - Pre-Business Administration
Course
Title
Total (15 units)
Towson Core 2 ENGL 102/190 English Composition 3
Towson Core 3 College Mathematics
3
Towson Core 5* Arts and Humanities 3
Towson Core 10 Metropolitan Perspectives 3
Towson Core 6 Social & Behavioral Sciences
ECON 201/203 Microeconomic Principles
3
Term 2
Freshman Year - Pre-Business Administration
Course
Title
Total (16 units)
Towson Core 1 Towson Seminar 3
MATH 211 Calculus for Applications 3
Towson Core 4* Creativity and Creative Development 3
ECON 202/204 Macroeconomic Principles (Honors) 3
Towson Core 7 Biological and Physical Science (with Lab) 4
Term 3
Sophomore Year - Pre-Business Administration
Register for the Computer Proficiency Exam.
Course
Title
Total (15/16 units)
ACCT 201/211 Principles of Financial Accounting (Honors) 3
ECON 205 or
MATH 231
Statistics for Business & Economics I or Basic Statistics 3
Towson Core 8 Biological and Physical Science (with or without lab) 3-4
Towson Core 11** The United States as a Nation 3
Towson Core 13** Diversity and Difference 3
Term 4
Sophomore Year - Pre-Business
Submit application for Admission to BUAD Major (PDF).
Deadline: Nov. 1 for spring; April 1 for fall
Course
Title
Total (15 units)
ACCT 202/212 Principles of Managerial (Honors) 3
Towson Core 9 Advanced Writing Seminar— ENGL 317 Writing for Business & Industry (Recommended) 3
LEGL 225 Legal Environment for Business 3
Towson Core 12** Global Perspectives 3
Towson Core 14** Ethical Issues and Perspectives 3
Term 5
Junior Year - Business Administration
(Open to eligible students in Pending or Accepted admission BUAD major status)
Course
Title
Total (15 units)
BUSX 301 Business Cornerstone 3
FIN 331 Principles of Financial Management 3
MKTG 341 Principles of Marketing 3
EBTM 337 Information Technology 3
MNGT 361 Principles of Management 3
Term 6
Junior Year - Business Administration
(Must be admitted BUAD major)
Course
Title
Total (15 units)
EBTM 311 Principles of e-Business 3
EBTM 306 Fundamentals of Project Management & Business Decisions 3
MKTG 425 Buyer Behavior Analysis 3
MKTG 445 Global Marketing 3
  MKTG Elective 1 3
Term 7
Senior Year - Business Administration
Course
Title
Total (15 units)
EBTM 365 Principles of Operation Management 3
EBTM 411
(MKTG 411)
e-Business Marketing 3
MKTG 485 Strategic Marketing 3
MNGT 482 Business Ethics and Sustainability 3
MKTG 451 or 431 Personal Selling and Sales Management or Marketing Information for Decision Making 3
Term 8
Senior Year - Business Administration
Course Title Total (15 units)
MKTG 441 Market Research 3
BUSX 460 Professional Experience
Note: Requires approved internship
3
MNGT 481 Business Strategy & Policy 3
  MKTG Elective 2 3
  Free elective 3

Note for the University Core Curriculum, the following must be met:
* One course must be in a different discipline than requirement 4
**One course must be taken in a discipline in arts and humanities, different from the discipline in requirement 5.  One course must be taken in a discipline in Social and Behavioral Science, different from the discipline in requirement 6.

College of Business & Economics

Phone: 410-704-3496
Fax: 410-704-2300

Office Location

Stephens Hall, Room 218
Hours: Monday - Friday
8 a.m. - 5 p.m.

Mailing Address

College of Business & Economics
Towson University
8000 York Road
Towson, MD 21252-0001