Business Administration Major: Marketing Concentration

Marketing is one of the most popular concentrations in business administration for undergraduate students. The course of study provides a broad-based education that prepares students to excel in positions of responsibility and leadership in business.

Careers in marketing can involve brand management, marketing research, professional selling and sales force management, advertising, public relations, international marketing, non-profit management, supply chain management, retailing, database management, social media and more.

Applying to the Major

Admission to the business administration major with a concentration in marketing is selective. You must first declare a “Pre-Business Administration” major and complete the lower-level prerequisites before you apply to the major. You'll meet each term with your faculty adviser who will help you determine the courses you need to apply to the major.