College of Business & Economics

Department of Marketing

Marketing Minor

Students interested in pursuing careers in areas such as brand management, professional selling, advertising, public relations, non-profit management, retail and social media may choose to pursue a minor in marketing to supplement their major course of study.

The marketing minor is available to students who have a major other than e-business or business administration. All requirements for the marketing minor must be completed with a grade equivalent of 2.00 or higher. Students electing the marketing minor are not formally admitted to nor graduate from the College of Business and Economics.

Students must complete at least 12 units of courses at Towson in order to earn this minor. Courses taken prior to declaring the minor may be applied toward fulfilling the requirements. Contact the Department of Marketing for more information.

Required Courses (21 units)

Course Number	Course Name
ECON 201/203	Microeconomic Principles (3)
MKTG 341*	Principles of Marketing (3)
MKTG 425**	Consumer Behavior Analysis (3)
MKTG 451**	Personal Selling & Sales Management (3)
MKTG 445**	International Marketing (3)
COMM 131/132 or THEA 101/102	Fundamentals of Speech Communications (3) or Acting I (3)
Select one from the following:
MKTG 345**	Managing Integrated Marketing Communications (3)
MKTG 347**	Services Marketing (3)
MKTG 355**	Retail Management (3)
MKTG 361**	Marketing for Non-Profit Organizations (3)

*Validate the transfer of MKTG T41 by taking any of the marketing courses listed above at Towson University.
**Prerequisites checked online during registration: MKTG 341 must be completed with a grade of equivalent of 2.00 or higher before taking any other MKTG course.