Marketing students in Managing Integrated Marketing Communications (MKTG 345 instructed by Professor Judy Harris) were behind-the-scenes to the fun last Tuesday evening during the TU Women’s Basketball Team’s last home game of the season. Despite cold, rainy weather, and the 5 p.m. tip-off time, attendance increased 59 percent to a total of 625 spectators over the last evening home game.

According to Coach Joe Mathews, the class did a great job getting students out to the game. “We’re going to do something like this every year, bigger and better each time,” he said. “The students deserve an A+ for the job they did.”

Working closely with Coach Mathews and Steve Sowers, marketing assistant for the TU Department of Athletics, Harris’ class developed and implemented a plan to increase student attendance at the game... Read More