The color brand mark, either in positive or reverse, should be used
whenever possible. When it is not possible to use the brand mark in
color, a one-color application may be used in either solid black or
reversed to white. No other color is permitted, nor should it appear
as a screen of black.
To assure prominence, maintain a strong contrast between the brand
mark and the background.
In order to ensure color consistency, please refer to the Towson Gold page of the brand standards.