Towson University Brand Mark Standards

Primary Color Use

The color brand mark, either in positive or reverse, should be used whenever possible. When it is not possible to use the brand mark in color, a one-color application may be used in either solid black or reversed to white. No other color is permitted, nor should it appear as a screen of black.

To assure prominence, maintain a strong contrast between the brand mark and the background.

In order to ensure color consistency, please refer to the Towson Gold page of the brand standards.