Towson University Brand Mark Standards

Prohibited Brand Mark Uses

1. Do not reposition any part of the brand mark.


2. Do not use the brand mark on an angle.


3. Do not place photography, illustration, text or other graphics across any part of the brand mark.


4. Do not reset the brand name in other typefaces.


5. Do not confine the brand mark in a shaped background or decorative border.
6. Do not italicize, curve or distort the brand mark.


7. Do not use the brand mark without the flag elements.


8. Do not outline the brand mark.


9. Do not resize part of the brand mark.


10. Do not alter the brand mark colors.


11. Do not place the logo on a visually distracting background or a background without sufficient contrast.


12. Do not integrate the brand mark into another logo.


13. Do not use the flag elements as a stand-alone element.


14. Do not use the flag elements in conjunction with any element other than the TowsonUniversity logotype.