In print, on signage or online, Towson University is represented visually by its logo. A logo is referred to as a brand mark because it embodies the brand -- the characteristics, traditions, values and identity -- of the university. A set of brand standards is maintained to govern how the brand mark is used so that the university’s brand remains visually consistent and strong.
In addition to Towson’s brand mark, the university uses a few other logos or graphics, such as the university seal and the athletic (Tiger) logo system. These graphics serve specific purposes and are NOT interchangeable with the university brand mark.
The Towson brand mark was designed to represent the entirety of the university, and should be used by all units within the university. Proper use of the university’s brand mark provides greater visibility and recognition than any other logo or symbol. Be sure to use only approved versions of the brand mark(s) as shown in the Brand Mark Standards. Independent logos for units or programs within the university are not permitted.
Use of all Towson University graphics is governed by University Marketing & Communications. Units within the university may use the university’s brand mark for informational, recruitment, and promotional purposes, provided that Brand Mark Standards are adhered to. Individuals or groups external to the university may not use the brand mark or other university graphics without express permission.
Towson University and all of its associated logos and graphics are protected trademarks. As such, any merchandise bearing the name or graphics associated with Towson University -- whether produced for profit or at cost -- may only be produced by licensed vendors. Please see the Licensing page for additional information.