The university’s licensing program exists to protect and promote the consistent image of Towson University. The licensing program ensures that those using the university’s name, logo or likeness for profit compensate the university appropriately, and polices the unauthorized use of the university’s trademarks. The licensing program protects the university’s image and reputation by monitoring how the university’s trademarks are applied and the types of products that are produced in association with Towson University.
All reproductions of the university logo on promotional or apparel is governed by the licensing program. Towson logos or trademarks may only be reproduced by a licensed vendor.
In return for the right to produce products bearing the name, logo or likeness of Towson University, the university requires vendors to sign a licensing agreement. This agreement requires the vendor to submit artwork for approval prior to production, and commits them to paying royalties on any products that are resold. The royalty is generally 10% of the wholesale price of the product.
Goods that are produced for internal consumption and not resold are produced by vendors under an 'Internal Use' licensing agreement and are not subject to royalties.
Learfield Licensing Partners
Towson University is proud to partner with the Learfield Licensing Partners (LLP) for the management of its licensing program. LLP is a strong company that represents some of the top colleges and universities in the nation. It has a solid track record of customer service and helping its clients build their brands. Services that LLP will provide on behalf of Towson University include:
Management of all license applications
Providing access to official logo artwork
Processing artwork approvals for non-restricted licensees
Protecting the university by ensuring that all licensees are insured
Collection and distribution of royalty payments
Auditing licensees to ensure compliance
Policing and enforcement of licensing violations
Types of License Agreements
A Standard License holder is a vendor that is producing merchandise that will be sold for profit. A standard licensee often might produce merchandise for many institutions across the country.
An Internal Use License holder is a vendor that produces goods for internal consumption; they may not produce anything for resale. Royalties are not charged on goods designated for internal use (typically promotional items or uniforms).
New Standard and Internal Use Licensees are charged a one-time $250 application fee. Annual renewals are $150 for all companies licensed for only Towson University. License renewals are $300 for companies licensed for 2-5 universities, and $800 for those licensed for more than six schools.
Applications for all types of license agreements are processed through LLP. At the time of application or license renewal, Standard licensees are charged Advance Fees against future royalties of $100 for apparel licensees, $50 for non-apparel licensees and $25 for vendors of high-volume/low price point (giveaway) items.
Becoming a Licensee
Becoming a licensed vendor is easy -- visit the Licensing page at the LLP web site to start the application process. Vendors with questions about licensing may be referred to Beth Monnin at LLP at 317-669-0818, or firstname.lastname@example.org.
Questions about the Towson University licensing program should be directed to Rick Pallansch at 410-704-2229, or by e-mail at email@example.com.