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Towson University Brand Mark Standards

Brand Mark Use — Placement and Sizing

Consistency in the placement and sizing of the Towson University Brand Mark ensures visibility, readability, and allows for instant recognition. Consistent placing and sizing of the brand mark helps strengthen the university’s visual identity.

The Towson University Brand Mark should always be placed in the lower right hand corner of the front of the publication, ad or flier.

Follow these sizing guidelines to ensure readability, recognition and consistency. Use the width of the word “Towson” in the logo as a guide.

Publications smaller than
postcard size (less than 4x6): At least 1" wide

Postcard up to brochure sizes
(4x6 up to 4x9): At least 1.25" wide

Brochure up to flier sizes
(4x9 up to 8.5x11): At least 1.375" wide

Flier to booklet sizes
(8.5x11 up to 9x12): At least 1.5" wide

Poster sizes (11x17 and larger): At least 2" wide





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