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Towson University Brand Mark Standards

Brand Mark Variations

The Towson University Brand Mark is the visual representation of Towson University and communicates the university’s personality.

Building on existing brand equity in the school colors of White, Gold and Black, the brand mark expresses the energetic image of Towson University. The use of two flags anchored in the word Towson ties the modern brand mark to the tradition of the flags in the formal university seal, and shows the aspirational attitude that differentiates Towson from other universities.

Two configurations of the brand mark, primary and horizontal, are available:

The primary brand mark is the preferred configuration, and should be used whenever possible.

The horizontal brand mark was created specifically for use in spaces that would not comfortably accommodate the vertical brand mark.





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