Design Center
Brochures and Booklets
Brochures and booklets (along with newsletters) are
the most common publications produced by the university. Designed
consistently, they provide the best opportunity to project and strengthen
the university’s brand identity.
Brochure and booklet covers can be open to creativity
while still maintaining university brand standards. The three important
elements to maintain are logo placement and sizing, the color bar
at the spine, and the use of type.
The title type should be Rotis SemiSans Bold. On the
8.5 x 11 sample shown, the size is 36 point. On the 4 x 9 sample,
it is 24 point.
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