Design Center
Brand Mark Use — Placement and Sizing
Consistency in the placement and sizing of the Towson University Brand
Mark ensures visibility, readability, and allows for instant recognition.
Consistent placing and sizing of the brand mark helps strengthen the
university’s visual identity.
Placement
The Towson University Brand Mark should always be placed in the lower
right hand corner of the front of the publication, ad or flier.
Sizing
Follow these sizing guidelines to ensure readability, recognition
and consistency. Use the width of the word “Towson” in
the logo as a guide.
Publications smaller than
postcard size (less than 4x6): At least 1" wide
Postcard up to brochure sizes
(4x6 up to 4x9): At least 1.25" wide
Brochure up to flier sizes
(4x9 up to 8.5x11): At least 1.375" wide
Flier to booklet sizes
(8.5x11 up to 9x12): At least 1.5" wide
Poster sizes (11x17 and larger): At least 2" wide
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