College of Health Professions

Department oF Kinesiology


Jessica Braunstein-Minkove

Associate Professor
Sport Management Internship Coordinator

Office:   Burdick Hall, Room 121 E
Phone:   410-704-2777
Fax:   410-704-3912

Jessica Braunstein, Ph.D.

Education and Certification

  • Ph.D.: University of Florida
  • M.E.S.S.: University of Florida
  • B.S.: University of Florida

Teaching Interests

  • KNES 280 (Introduction to the Sports Industry)
  • KNES 395 (Kinesiology Internship – Sport Management)
  • KNES 452 (Sport Marketing)
  • MKTG/KNES 745 (Strategic Sport Marketing)

Research and Professional Interest

  • Dr. Braunstein’s research interests focus on consumer behavior in sport, specifically examining the use and effectiveness of athlete endorsers, brand personality, and the internal and external motivating factors regarding spectator consumption. Her research has been published in the Sport Management Review, International Journal of Sports Marketing & Sponsorship, Journal of Contemporary Athletics, and Sport Marketing Quarterly.
  • Dr. Braunstein has made numerous presentations at national and international conferences including the North American Society for Sport Management, the Sport Marketing Association, the International Conference on Sport and Entertainment Business, and the American Alliance for Health, Physical Education, Recreation, and Dance.

Recent Publications

  • Braunstein, J. R., Zhang, J. J., & Trail, G. T. (in review). Athlete endorser effectiveness: Model development and analysis.
  • Trail, G. T., Kim, Y. K., Kwon, H. H., Gacio Harrolle, M., Braunstein, J. R., & Dick, R. (in review). The effects of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and moderating effects.
  • Braunstein, J. R., & Ross, S. D. (2010). Brand personality in sport: Dimension analysis and general scale development. Sport Marketing Quarterly, 19, 8-16.
  • Braunstein, J. R. (2010). Review of Marketing the sports organisation: Building networks and
    relationships [book]. Journal of Sport Management, 24, 364-367.
  • Braunstein, J. R., & Albright, C. (2009). A global shift: The use of study abroad programs to fill
    interdisciplinary program needs. The Chronicle of Kinesiology and Physical Education in Higher Education, 20(2), 13-17.
  • Braunstein, J. R., Newman, J. I., & Beissel, A. S. (2008). The NASCAR nexus: Rethinking the sponsorship match-up process in ‘America’s fastest growing sport.’ International Journal of Sports Marketing and Sponsorship. 9, 219-233.
  • Zhang, J. J., Cianfrone, B. C., Braunstein, J. R., & Kim, D. H. (2007). Marketing strategies for the development of sport business in North America. Proceeding of Spoex 2007: International Sport Industry Seminar, 41-72.
  • Braunstein, J. R., Zhang, J. J., Trail, G. T., & Gibson, H. J. (2005). Dimensions of market demand associated with pre-season training: Development of a scale for Major League Baseball Spring Training. Sport Management Review, 8, 271-296.
  • Braunstein, J. R., & Zhang, J. J. (2005). Dimensions of athletic star power associated with Generation Y sport consumption. International Journal of Sports Marketing and Sponsorship, 6, 242-267.

News/Interesting Tidbits

  • Advisor – Sport Business Association
  • Sport Management Internship Coordinator
  • Faculty Committee on Study Abroad
  • Coordinator/instructor for the Sport Management international initiative (Sport Business in the Global Marketplace, Sport and Human Performance in the Global Perspective)
  • Intercollegiate Athletics Committee
  • Reviewer (Conference) – North American Society of Sport Management, Sport Marketing Association, Sport Entertainment and Venues Tomorrow Conference
  • Reviewer (Scholarly Journal) – Sport Management Education Journal
  • Reviewer (Scholarly Journal – Ad Hoc) – Sport Management Review, Sport Marketing Quarterly, Journal of Contemporary Athletics, International Journal of Sport Management and Marketing





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