Welcome to the Department of Marketing at Towson University!

The American Marketing Association defines marketing as “the activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” To put it in simpler terms, marketing is what defines the business you are in, spells out who your customers are, and gives them a reason to buy from you. No other aspect of your organization is more important!

For students entering the business world, marketing is an exciting profession and offers a wide variety of opportunities. Do you want to translate creative ideas into practical realities? Do you want to develop innovative business strategies from in-depth data analysis? Do you want to engage clients and business partners and demonstrate how your product provides real value? If you find any of these possibilities intriguing, marketing may be the field for you.

Careers in marketing can involve brand management, marketing research, professional selling and sales force management, advertising, public relations, international marketing, non-profit management, supply chain management, retailing, database management, social media and more. The possibilities are almost endless.

At Towson, our Marketing Department faculty is dedicated to helping students learn the skills necessary to excel in the real world. We offer an applied education with many opportunities for experiential learning. Towson Marketing professors are also internationally recognized scholars who publish peer-reviewed journal articles, case studies and professional and pedagogical work. Professionally qualified faculty members are successful business leaders and sought after business consultants.

You can learn more about our faculty and their areas of expertise on this site and about the profession of marketing from AMA.

   Judy Harris,

   Chairperson, Department

   of Marketing