Department of Marketing
Major in Business Administration with a Marketing Concentration
Students in the Marketing Concentration complete the major in
Business Administration and 21 units in Marketing.
The Business Administration requirements include 21 units in
lower-level core courses and 33 units in upper-level business core courses,
as listed below. All major requirements must be completed with a
grade equivalent of 2.00 or higher. In order to assure that students have
retained critical information from prior courses, students take a comprehensive
examination on business content as part of the capstone
course, MNGT 481. The results of this examination serve as 10% of
the MNGT 481 grade.
The Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) degree in
Business Administration (BUAD) requires a minimum of 120 earned
units, which must include successful completion of the General
Education (GenEd) requirements, the Business Administration major
requirements listed above, and electives. See the complete Degree
Requirements in the University Curriculum section in this catalog.
During the freshman and sophomore years, pre-business administration
(PBUA) students must concentrate on building an academic foundation
as a base for the in-depth, upper-level courses. This foundation
includes both lower-level core courses and most of the General
Education requirements. Students who enroll in CBE "majors only" courses without having fulfilled the prerequisites risk losing their place
in those courses.
Students are responsible for monitoring their own progress toward
graduation. Students should consult with their assigned advisers to
ensure that prerequisite courses are taken in proper sequence to meet
the student's target completion date for the degree.
 | Requirements for Admission to the Business Administration Major |
Students must be eligible for admission to the Business Administration major to enroll in upper-level business core and Marketing concentration
courses. To be eligible, students must complete each of the seven specific lower-level core courses with a grade equivalent of 2.00 or higher
and a minimum GPA of 2.70 for ALL seven lower-level core courses.
 | Lower-Level Core Courses |
(18 credits)
| Course Number | Course Name |
|---|
| ACCT 201 | Accounting Principles I (3)
(or Honors ACCT 211) |
| ACCT 202 | Accounting Principles II (3)
(or Honors ACCT 212) |
| ECON 201 | Microeconomics Principles (3)
(or Honors ECON 203) |
| ECON 202 | Macroeconomics Principles (3)
(or Honors ECON 204) |
| LEGL 225 | Legal Environment of Business (3) |
| and either |
| ECON 205 | Statistics for Business and Economics I (3) |
| or | |
| MATH 231 | Basic Statistics (3)
(or Honors MATH 233) |
 | Upper-Level Core Courses |
(33 units)
| Course Number | Course Name |
|---|
| BUSX 301 | Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301. |
| BUSX 460 | Professional Experience (3) |
| EBTM 311 | Principles of e-Business (3) |
| ECON 306 | Statistics for Business and Economics II (3) |
| FIN 331 | Principles of Financial Management (3) |
| MKTG 341 | Principles of Marketing (3)
(or Honors MKTG 342) |
| EBTM 337 | Information Technology (3) |
| EBTM 361 | Principles of Management (3) |
| EBTM 365 | Principles of Operations Management (3) |
| EBTM 375 | International Business: Theory and Practice (3) |
| EBTM 481 | Business Strategy and Policy (3) |
 | Marketing Concentration |
(21 units)
| Course Number | Course Name |
|---|
| EBUS 411 | e-Business Marketing (3) |
| MKTG 425 | Buyer Behavior Analysis (3) |
| MKTG 441 | Marketing Research and Forecasting (3) |
| MKTG 445 | International Marketing (3) |
| MKTG 485 | Strategic Marketing (3) |
| And two MKTG electives selected from: |
| MKTG 345 | Advertising Management (3) |
| MKTG 347 | Services Marketing (3) |
| MKTG 349 | Product Development and Planning (3) |
| MKTG 351 | Sales Management (3) |
| MKTG 355 | Retail Management (3) |
| MKTG 357 | Marketing Channels (3) |
| MKTG 361 | Marketing for Nonprofit Organizations (3) |
| MKTG 371 | Principles of Transportation (3) |
| MKTG 442 | Marketing Seminar (3) |
| MKTG 470-479 | Special Topics in Marketing (3) |
| MKTG 497 | Marketing Internship (1-3) |
| NOTE: Only 3 units of the MKTG 497 course can be applied to the Marketing
Concentration requirement. |
Department of Marketing
Stephens Hall, Room 123
Phone: 410-704-3351
Fax: 410-704-3772
|
