Department of Marketing
Major in Business Administration with a Marketing Concentration and Mass Communication Interdisciplinary Specialization
The Mass Communication Interdisciplinary Specialization requires completion
of the Business Administration (Marketing) major and 15 units as
listed below. Students must earn a grade equivalent of 2.00 or higher in
each required course below. Students completing this specialization will
receive a departmental certificate. Students need to apply for the certificate
in the office of the Department of Mass Communication and
Communication Studies with documentation of eligibility at least 90 days
before graduation.
Mass Communication Advertising Specialization
(15 units)
| Course Number | Course Name |
|---|
| MCOM 101 | Introduction to Mass Communication (3) |
| MCOM 214 | Principles of Advertising (3) |
| MCOM 325 | Advertising Copywriting (3) |
| MCOM 440 | Advertising Media Sales (3) |
| MCOM 447 | Advertising Campaigns (3) |
Mass Communication Public Relations Specialization
(15 units)
| Course Number | Course Name |
|---|
| MCOM 101 | Introduction to Mass Communication (3) |
| MCOM 253 | Principles of Public Relations (3) |
| MCOM 357 | Public Relations Writing (3) |
| And one of the next two courses |
| COMM 419 | Organizational Communications (3) |
| MCOM 451 | Public Relations for Nonprofit Organizations (3) |
| And |
| MCOM 453 | Public Relations Campaigns (3) |
Department of Marketing
Stephens Hall, Room 123
Phone: 410-704-3351
Fax: 410-704-3772
|
