Department of E-Business and Technology Management
Combined Major in Electronic Business and Business Administration (Marketing)
The combined major in Electronic Business and Business Administration
(Marketing) requires a minimum of 125 units to be earned with a grade
equivalent of 2.00 or higher. The program consists of 18 units of lowerlevel
courses, 33 units of upper-level BUAD core courses, 15 units of marketing
courses, 15 units of upper-level e-Business courses, and 6 units of
elective courses from a specified list as well as the General Education
requirements.
 | Requirements for Admission to the Combined Major in Electronic Business and Business Administration (Marketing) |
Students are admitted to the combined major in Electronic Business and
Business Administration (Marketing) on a competitive basis after first
being admitted to the University. Admission to the university does not
guarantee admission to the combined major. Each term, the Department of Marketing and e-Business considers applications
for admission to the major for the following term. In order to be admitted to the major, students must satisfy specific screening requirements and complete an application form. To be eligible for admission to the combined major, students must meet the following screening requirements: complete each of the six lower-level core courses with a grade equivalent of 2.00 or higher, a minimum average GPA of 2.7 for ALL six lower-level courses, and pass the CBE Computer Proficiency Exam.
Degree candidates
intending to pursue the combined major in Electronic Business and
Business Administration (Marketing) are designated as "pre-e-Business" (PEBU) and "pre-business" (PBUA) or until admitted into the majors. Students are required to
meet each term with their assigned faculty adviser to evaluate their progress
in completing the requirements for admission to the major and the degree.
Admission Requirements
Candidates for the double major in e-Business and Business Administration
(Marketing) must satisfy the admission requirements for the e-Business
and Business Administration majors.
 | Application Procedure |
Students who meet the admission requirements at the end of the term must complete
an Application for Admission to the BUAD major and a change of
major declaration form before registering for upper-level "majors-only"
CBE courses (BUSX, EBTM, ECON, FIN, LEGL, MKTG, and MNGT).
The forms are available in the CBE Student Academic Services office,
Stephens Hall, Room 301.
Students must earn a 3.00 or higher in Information Technology (EBTM 337) and Principles of e-Business (EBUS 311). After successful completion of both
EBTM
337 and EBUS 311, students then need to apply for admission to the e-Business
major. Please make an appointment to meet with the e-Business coordinator
(Stephens Hall, Room 123) to complete the process.
 | Lower-Level Core Courses |
(18 credits)
| Course Number | Course Name |
|---|
| ACCT 201 | Accounting Principles I (3)
(or Honors ACCT 211) |
| ACCT 202 | Accounting Principles II (3)
(or Honors ACCT 212) |
| ECON 201 | Microeconomics Principles (3)
(or Honors ECON 203) |
| ECON 202 | Macroeconomics Principles (3)
(or Honors ECON 204) |
| LEGL 225 | Legal Environment of Business (3) |
| and either |
| ECON 205 | Statistics for Business and Economics I (3) |
| or | |
| MATH 231 | Basic Statistics (3)
(or Honors MATH 233) |
 | Upper-Level Business Courses |
(33 units)
| Course Number | Course Name |
|---|
| BUSX 301 | Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301. |
| BUSX 460 | Professional Experience (3) |
| EBTM 311 | Principles of e-Business (3) |
| ECON 306 | Statistics for Business and Economics II (3) |
| FIN 331 | Principles of Financial Management (3) |
| MKTG 341 | Principles of Marketing (3)
(or Honors MKTG 342) |
| EBTM 337 | Information Technology (3) |
| MNGT 361 | Principles of Management (3) |
| EBTM 365 | Principles of Operations Management (3) |
| MNGT 375 | International Business: Theory and Practice (3) |
| MNGT 481 | Business Strategy and Policy (3) |
NOTE: All Accounting, Business Administration, and e-Business majors are required to take the
Comprehensive Test of Core Business Knowledge in the capstone course, MNGT 481
Business Strategy.
 | Marketing Concentration Required Courses |
(12 units)
| Course Number | Course Name |
|---|
| MKTG 425 | Buyer Behavior Analysis (3) |
| MKTG 441 | Marketing Research (3) |
| MKTG 445 | International Marketing (3) |
| MKTG 485 | Strategic Marketing (3) |
 | e-Business Courses |
(15 units)
| Course Number | Course Name |
|---|
| EBTM 367 | Internet Technology (3) |
| EBTM 411 | e-Business Marketing (3) |
| EBTM 421 | Financial Aspects of e-Business (3) |
| EBTM 431 | Advanced e-Business (3) |
| EBTM 469 | Current Developments in e-Business (3) |
 | Two Electives from list |
(6 units)
| Course Number | Course Name |
|---|
| ART 317 | Graphic Design (3) |
| CIS 475 | Analysis and Design of Websites (3) |
| COSC 311 | Digital Technologies in Society (3) |
| COSC 484 | Web-based Programming (3) |
| LEGL 328 | Cyber Law: The Law of the Internet (3) |
| MKTG 345 | Advertising Management (3) |
| EBTM 419 | Supply Chain Management (3) |
| EBTM 443 | Project Management (3) |
| MNGT 482 | Business Ethics and Society (3) |
Department of Marketing
Stephens Hall, Room 123
Phone: 410-704-3351
Fax: 410-704-3772
|
