College of Business and Economics


Department of Marketing

Major in Electronic Business

The program consists of 18 units in lower-level core courses, 27 units of upper-level business core courses, and 24 units of e-Business courses. All major requirements must be completed with a grade equivalent of 2.00 or higher.
Requirements for Admission to the e-Business Major
Application Procedure
Lower-Level Core Courses
Upper-Level Business Core Courses
e-Business Courses


Requirements for Admission to the e-Business Major
There is a two-tiered screening process required for admission to the e- Business major. To be eligible, students must complete each of the six specific lower-level core courses with a grade equivalent of 2.00 or higher and a minimum average GPA of 2.70 for ALL six lower-level core courses and pass the CBE Computer Proficiency Exam. They must also earn a 3.00 or better in the following courses: MNGT 337 Information Technology, and EBUS 311 Principles of e-Business. Degree candidates intending to major in Electronic Business (EBUS) are designated as "pre-e-Business" (PEBU) until admitted into the EBUS major. Students are required to meet each term with their assigned faculty adviser to evaluate their progress in completing the requirements for admission to the major and the degree.

Application Procedure

Students who will meet the admission requirements at the end of the term must complete an Application for Admission to the EBUS/BUAD major and a change of major declaration form before registering for upper-level "majors-only" CBE courses (BUSX, ECON, FIN, LEGL, MKTG, and MNGT). The forms are available in the Marketing and e-Business department office, Stephens Hall 123. Please make an appointment to meet with the e-Business coordinator (Stephens Hall, room 123) to complete the process.

Lower-Level Core Courses
(18 credits)
Course NumberCourse Name
ACCT 201 Accounting Principles I (3)
(or Honors ACCT 211)
ACCT 202 Accounting Principles II (3)
(or Honors ACCT 212)
ECON 201 Microeconomics Principles (3)
(or Honors ECON 203)
ECON 202 Macroeconomics Principles (3)
(or Honors ECON 204)
LEGL 225 Legal Environment of Business (3)
and either
ECON 205 Statistics for Business and Economics I (3)
or  
MATH 231 Basic Statistics (3)
(or Honors MATH 233)


Upper-Level Business Core Courses

(27 units)
Course NumberCourse Name
BUSX 301 Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301.
BUSX 460 Professional Experience (3)
EBUS 311 Principles of e-Business (3)
FIN 331 Principles of Financial Management (3)
MKTG 341 Principles of Marketing (3)
(or Honors MKTG 342*)
MNGT 337 Information Technology (3)
MNGT 361 Principles of Management (3)
MNGT 365 Principles of Operations Management (3)
MNGT 481 Business Strategy and Policy (3)


e-Business Courses

(24 units)
Course NumberCourse Name
EBUS 367 Internet Technology (3) (offered only in fall)
EBUS 411 e-Business Marketing (3) (offered in fall and spring)
EBUS 421 Financial Aspects of e-Business (3) (offered only in fall)
EBUS 431 Advanced e-Business (3) (offered only in spring)
EBUS 469 Current Developments in e-Business (3)
Three courses selected from:
ART 317 Graphic Design (3)
CIS 475 Analysis and Design for Websites (3)
COSC 311 Digital Technologies in Society (3)
COSC 484 Web-based Programming (3)
EBUS 328 Cyber Law: The Law of the Internet (3)
MKTG 345 Advertising Management (3)
MKTG 441 Marketing Research and Forecasting (3)
MKTG 445 International Marketing (3)
MKTG 485 Strategic Marketing (3)
MNGT 419 Supply Chain Management (3)
MNGT 443 Project Management (3)
MNGT 482 Business Ethics and Society (3)



Department of Marketing
Stephens Hall, Room 123

Phone: 410-704-3351
Fax: 410-704-3772



 

   © 2009 • Towson University Last Updated: Monday, September 29, 2008   
   Towson University • 8000 York Road • Towson, Maryland • 21252-0001 • 410-704-2000 Copyright Information | Privacy Statement | Contact Us