Faculty

Lester R. Potter

Senior Lecturer

MBA., Averette University, 1998

Professor Potter teaches Public Relations Writing, Public Relations for Nonprofit Organizations, Strategic Public Relations and Integrated Communication and selected courses in the department's Master of Science program in Communication Management.  Professor Potter also serves as Faculty Advisor to the PR Group comprised of PRSA and IABC student chapters.  He is the author of The Communication Plan:  The Heart of Strategic Communication and Business Management for Communicators:  Beyond Strategic Communication.  He is also an IABC-Accredited communicator and an IABC Fellow, IABC's highest honor, and a candidate for a doctorate in Instructional Technology at Towson University.