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A Newsletter from the Department of Mass
Communication and Communication Studies

Segue is a publication of Towson University's Mass Communication and Communication Studies Department edited by Garry Bolan and Dr. Alexandra M. Vilela. With the exception of the Chair's Message, the articles were written by students in Garry Bolan's Spring 2011 Principles of Public Relations and Integrated Communication class.

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Speakers Inform at MCCS Networking Fair

By Samantha Lozano

networking fairThe Towson University Public Relations Student Society of America successfully hosted its annual Mass Communication and Communication Studies Networking Fair on April 14, 2011. Students flocked to the University Union's Potomac Lounge, clad in business attire and determined to meet potential employers.

This year, the PRSSA invited four professionals from four different industry areas. The panel featured Patrice Harris of Fox 45 News, John Kastner of CareFirst Blue Cross Blue Shield, Juliette Bogus of IMRE and Andrea Tirloy of Euro RSCG Discovery.

"Internships are key. Be persistent, but don't be annoying," stressed Patrice Harris. After graduating from Towson University in 1995, Harris landed a job for ABC News in Washington, where she worked as a production assistant for Nightline. "It's a tough industry. You have to utilize all your resources."

John Kastner revealed that he receives more than a thousand emails from college students seeking internships. "Everyone wants an internship. But not everyone can give you an internship," Kastner said. "Make yourself stand out. Don't hide behind the computer. Talk to your friends' parents. Network."

"You have to be professional even in your Facebook profile. I look at everything," said Andrea Tirloy, addressing her tactics for hiring recent college graduates. "When you're applying for a job, you're selling your personal brand to the company. Can you offer more than a resume and cover letter?"

Indeed, the panel discussion was the highlight of the afternoon. Students eagerly asked questions, as they absorbed each speaker's advice.

"I feel enlightened. I'm taking away good advice from the panel speakers." said Anthony Laus, a senior majoring in mass communication. "This was a great learning opportunity as I prepare for my career."

With the success of the panel discussion, students are already excited for next year's fair.



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