Advertising Track

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College of Fine Arts & Communication
Department of Mass Communication & Communication Studies
Undergraduate Programs
Mass Communication Major

Pre-Mass Communication & Admission to the Major

Journalism & New Media Track

Advertising Track

Strategic Public Relations & Integrated Communications Track

Combined Major in Mass Communication & Political Science

Mass Communication Minor

Course Descriptions

Department of Mass Communication and Communication Studies

Mass Communication Major

Mass Communication majors who choose the Advertising Track complete 36 units: 9 units in core courses and 27 units in track courses. They enroll in MCOM 214 Principles of Advertising to begin the track.

Required Core Courses for all three tracks in the major (9 units)
MCOM 101	Introduction to Mass Communication	3
MCOM 490	Mass Communication Research	3
MCOM 350 or MCOM 433	Media Law or Media Ethics	3
Advertising Track (27 units)
Required Basic Courses (12 units)
COMM 131	Fundamentals of Speech Communication	3
MCOM 214	Principles of Advertising	3
MCOM 323	Advertising Media Planning	3
MCOM 447	Advertising Campaigns	3
Required Professional Skills Writing Courses (6 units)
MCOM 356	MCOM 325 Advertising Copywriting	3
MCOM 255 or MCOM 357	News Writing or Public Relations Writing	3
Electives (9 units)
The following groupings are designed to help students in their selection of electives. Students may choose any combination of 9 units within the same group or across different groups, or any courses not already chosen in the required courses.		9
Advertising
MCOM 440	Advertising Media Sales (3)
MCOM 443	International Advertising and Public Relations (3)
MCOM 460	Internship in Mass Communication (1–6)
MCOM 478	Special Topics in Advertising and Public Relations (3)
MCOM 496	Independent Study in Mass Communication (1–6)
Strategic Public Relations and Integrated Communication
MCOM 253	Principles of Strategic Public Relations and Integrated Communication (3)
MCOM 451	Public Relations for Nonprofit Organizations (3)
MCOM 453	Strategic Public Relations and Integrated Communication Campaigns (3)
MCOM 459	Professional Issues in Public Relations, Advertising and Integrated Communication (3)
MCOM 478	Special Topics in Advertising and Public Relations (3)
COMM 419	Organizational Communication (3)
COMM 422	Conference and Meeting Management (3)
Electronic Media and Film
EMF 221	Principles of Film and Media Production (3)
Journalism
MCOM 356	Feature Writing (3)
MCOM 415	Mass Media Graphics (3)
Media Analysis
MCOM 411	Communication Process (3)
COMM 304	Persuasion (3)
One of the following: MCOM 352 MCOM 385 MCOM 477	Media Criticism (3) Mass Media and Society (3) Special Topics in Mass Communication (3)
Communication Studies
COMM 201	Communication Theory (3)
COMM 315	Business and Professional Communication (3)
COMM 377	Intercultural Communication (3)
Total Units		36

Department of Mass Communication and Communication Studies
Media Center, Room 114 (map)
Mailing address: 8000 York Rd., Towson, MD 21252
Phone: 410-704-3431
Fax: 410-704-3656

Advising and Program Information: jarmstrong@towson.edu
Webmaster: mccs@towson.edu