Strategic Public Relations and Integrated Communications Track

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College of Fine Arts & Communication
Department of Mass Communication & Communication Studies
Undergraduate Programs
Mass Communication Major

Pre-Mass Communication & Admission to the Major

Journalism & New Media Track

Advertising Track

Strategic Public Relations & Integrated Communications Track

Combined Major in Mass Communication & Political Science

Mass Communication Minor

Course Descriptions

Department of Mass Communication and Communication Studies

Mass Communication Major

Mass Communication majors who choose the Strategic Public Relations and Integrated Communications Track complete 36 units: 9 units in core courses and 27 units in track courses. They enroll in MCOM 253 Principles of Strategic Public Relations and Integrated Communication to begin the track.

Required Core Courses for all three tracks in the major (9 units)
MCOM 101	Introduction to Mass Communication	3
MCOM 490	Mass Communication Research	3
MCOM 350 or MCOM 433	Media Law or Media Ethics	3
Strategic Public Relations and Integrated Communication Track (27 units)
Required Basic Courses (12 units)
COMM 131	Fundamentals of Speech Communication	3
MCOM 253	Principles of Strategic Public Relations and Integrated Communication	3
COMM 419	Organizational Communication	3
MCOM 453	Public Relations and Integrated Communication Campaigns	3
Required Professional Skills Writing Courses (6 units)
MCOM 357	Public Relations Writing	3
MCOM 255 or MCOM 325	Newswriting Advertising Copywriting	3
Electives (9 units)
The following groupings are designed to help students in their selection of electives. Students may choose any combination of 9 units within the same group or across different groups, or any courses not already chosen in the required courses.		9
Strategic Public Relations and Integrated Communication
COMM 422	Conference and Meeting Management (3)
MCOM 451	Public Relations for Nonprofit Organization (3)
MCOM 459	Professional Issues in Public Relations, Advertising and Integrated Communication (3)
COM 460	Internship in Mass Communication (1–6)
MCOM 478	Special Topics in Advertising and Public Relations (3)
MCOM 496	Independent Study in Mass Communication (1–6)
Advertising
MCOM 214	Principles of Advertising (3)
MCOM 323	Advertising Media Planning (3)
MCOM 440	Advertising Media Sales (3)
MCOM 443	International Advertising and Public Relations (3)
MCOM 447	Advertising Campaigns (3)
MCOM 447	MCOM 478 Special Topics in Advertising and Public Relations (3)
Electronic Media and Film
EMF 221	Principles of Film and Media Production (3)
Journalism
MCOM 356	Feature Writing (3)
MCOM 415	Mass Media Graphics (3)
Media Analysis
MCOM 411	Communication Process (3)
COMM 304	Persuasion (3)
One of the following: MCOM 352 MCOM 385 MCOM 477	Media Criticism (3) Mass Media and Society (3) Special Topics in Mass Communication (3)
Communication Studies
COMM 201	Communication Theory (3)
COMM 315	Business and Professional Communication (3)
COMM 377	Intercultural Communication (3)
Total Units		36

Department of Mass Communication and Communication Studies
Media Center, Room 114 (map)
Mailing address: 8000 York Rd., Towson, MD 21252
Phone: 410-704-3431
Fax: 410-704-3656

Advising and Program Information: jarmstrong@towson.edu
Webmaster: mccs@towson.edu

Havilah Ross '10 is the recruitment manager at the National Press Club in Washington, D.C. She uses the skills she developed studying public relations at Towson in her job recruiting new members, planning and promoting events, and assisting the club president.