Culture of Philanthropy

To build a culture of philanthropy we will conduct a campaign feasibility study to determine the campaign’s potential as well as provide a strategy for its achievement.

students with sign that says Thank You

Building a culture of philanthropy is one of eight presidential priorities that are linked to and aligned with Towson University’s strategic plan. These eight priorities will help us build a stronger foundation for Towson University’s promising future. 

Campaign Preparedness Assessment and Feasibility Study

In August 2016, Towson University and the TU Foundation issued an RFP for assistance in conducting a two-part study to prepare and plan for the university’s next comprehensive fundraising campaign. After a rigorous review of highly competitive proposals, Marts & Lundy was selected to conduct a campaign preparedness assessment and feasibility study. Below is the timeline for Phase 1 and Phase 2 of the Marts & Lundy engagement:

Phase 1—Campaign Preparedness

Timeline: November 1, 2016 – January 30, 2017


  1. Determine the capacity of the university and Foundation to support the increased demands of a campaign
  2. Gather information to drive recommendations on campaign strategy and priorities


December 6 and 7 – Representatives from Marts & Lundy conducted a series of personal interviews on campus with key stakeholders, including university leadership, faculty, staff, donors and volunteer leaders.

January 9 – Fundraising data, prospect information and related documents were shared with Marts & Lundy to assist in Phase 1 goals, as well as for use in TU’s Capacity Analysis.

January 17 – On-campus meetings with key campus stakeholders and Brian DeFilippis, TU’s new Vice President for University Advancement.

February 13 – On-campus meetings with university leaders and members of the faculty and staff to collect materials and information to develop campaign prospectus.

June 12 – Campaign prospectus completed, reviewed, and approved by university leaders.

Phase 1 Milestone

January – June 2017: Development of the Campaign Prospectus, a preliminary case statement

Phase 2 – Campaign Feasibility Study

Timeline: February 1 – March 31, 2017

Goals and Deliverables:

  1. Conduct key constituent interviews with top-tier and prospective donors
  2. Conduct an Online Constituent Survey with mid-tier and prospective donors
  3. Capacity Analysis Results
  4. Delivery of a Campaign Planning Report


March 9 – Capacity Analysis results delivered by Marts & Lundy to University Advancement

March 31 – Representatives from Marts & Lundy meet with President and Vice President for University Advancement to review Capacity Analysis and consider preliminary campaign goal

June 20 – Online Constituent Survey launched; over 3,800 TU donors and prospects receive invitation to review campaign prospectus and complete an attitudes survey

June 26 – Feasibility interviews launched with top tier TU donors and prospects

August 8 – Online survey results and feasibility interview responses provided in report form to University Advancement. Report discussed:

  • Campaign Priorities
  • Alumni and Donor Attitudes
  • Campaign Goal
  • Campaign Impact

August 23 – Representatives from Marts and Lundy met with President and VP for University Advancement to review feasibility study report and discuss overall campaign goal, volunteer leadership, and timeframe.

October 2 – Results of feasibility study presented to University Senate.

December 12 – Results of feasibility study presented to TU Board of Visitors.

Phase 2 Milestone

June – December 2017: Delivery of campaign planning report, which included identification of campaign goal and timeframe, leadership gift prospects, and fundraising priorities and opportunities.

Phase 3 – Campaign Silent Phase

Timeline: August 15, 2017 – December 31, 2018

Goals and Deliverables:

  1. Transform campaign prospectus into campaign case for support
  2. Conduct wealth screening of constituent database
  3. Recruit and train volunteer leaders for campaign committee
  4. Solicit lead gifts for campaign
  5. Plan and execute public campaign launch


August 23 – Representatives from Marts and Lundy met with University Advancement to review the individual donor prospects identified during the feasibility study.

September 19 – President and VP for University Advancement met with a potential honorary chair of campaign.

November 10 – First leadership multi-million dollar gift commitment secured for the campaign.

December 12 – VP University Advancement met with members of the TU Board of Visitors Development Committee, TU Foundation Development Committee, and select leadership donors and prospects to discuss campaign goals and personal involvement.

Phase 3 Milestone

November 2017 – December 2018: Finalize campaign case for support; recruitment of 15 campaign leaders; secure lead gift commitments totaling $25 million