To build a culture of philanthropy we will conduct a campaign feasibility study to determine the campaign’s potential as well as provide a strategy for its achievement.
Building a culture of philanthropy is one of eight presidential priorities that are linked to and aligned with Towson University’s strategic plan. These eight priorities will help us build a stronger foundation for Towson University’s promising future.
In August 2016, Towson University and the TU Foundation issued an RFP for assistance in conducting a two-part study to prepare and plan for the university’s next comprehensive fundraising campaign. After a rigorous review of highly competitive proposals, Marts & Lundy was selected to conduct a campaign preparedness assessment and feasibility study. Below is the timeline for Phase 1 and Phase 2 of the Marts & Lundy engagement:
Timeline: November 1 – January 31
December 6 and 7 – Representatives from Marts & Lundy conducted a series of personal interviews on campus with key stakeholders, including university leadership, faculty, staff, donors and volunteer leaders.
January 9 – Fundraising data, prospect information and related documents were shared with Marts & Lundy to assist in Phase 1 goals, as well as for use in TU’s Capacity Analysis.
January 17 – On-campus meetings with key campus stakeholders and Brian DeFilippis, TU’s new Vice President for University Advancement.
February 13 – On-campus meetings with university leaders and members of the faculty and staff to collect materials and information to develop campaign prospectus.
June 12 – Campaign prospectus completed, reviewed, and approved by university leaders.
Phase 1 Milestone:
January – June: Development of the Campaign Prospectus, a preliminary case statement
Timeline: February 1 – March 31
Goals and Deliverables:
March 9 – Capacity Analysis results delivered by Marts & Lundy to University Advancement
March 31 – Representatives from Marts & Lundy meet with President and Vice President for University Advancement to review Capacity Analysis and consider preliminary campaign goal
June 20 – Online constituent survey launched; over 3,800 TU donors and prospects receive invitation to review campaign prospectus and complete an attitudes survey
June 26 – Feasibility interviews launched with top tier TU donors and prospects
Kim Schatzel Launches a Presidential Challenge – 9/23/2016