Culture of Philanthropy

To build a culture of philanthropy we will conduct a campaign feasibility study to determine the campaign’s potential as well as provide a strategy for its achievement.

students with sign that says Thank You

Building a culture of philanthropy is one of eight presidential priorities that are linked to and aligned with Towson University’s strategic plan. These eight priorities will help us build a stronger foundation for Towson University’s promising future. 

Campaign Preparedness Assessment and Feasibility Study

In August 2016, Towson University and the TU Foundation issued an RFP for assistance in conducting a two-part study to prepare and plan for the university’s next comprehensive fundraising campaign. After a rigorous review of highly competitive proposals, Marts & Lundy was selected to conduct a campaign preparedness assessment and feasibility study. Below is the timeline for Phase 1 and Phase 2 of the Marts & Lundy engagement:

Phase 1—Campaign Preparedness

Timeline: November 1 – January 31

Goals: 

  1. Determine the capacity of the university and Foundation to support the increased demands of a campaign
  2. Gather information to drive recommendations on campaign strategy and priorities

Progress:
December 6 and 7 – Representatives from Marts & Lundy conducted a series of personal interviews on campus with key stakeholders, including university leadership, faculty, staff, donors and volunteer leaders.

January 9 – Fundraising data, prospect information and related documents were shared with Marts & Lundy to assist in Phase 1 goals, as well as for use in TU’s Capacity Analysis.

January 17 – On-campus meetings with key campus stakeholders and Brian DeFilippis, TU’s new Vice President for University Advancement.

February 13 – On-campus meetings with university leaders and members of the faculty and staff to collect materials and information to develop campaign prospectus.

June 12 – Campaign prospectus completed, reviewed, and approved by university leaders.

Phase 1 Milestone:
January – June: Development of the Campaign Prospectus, a preliminary case statement 

Phase 2 – Campaign Feasibility Study

Timeline: February 1 – March 31

Goals and Deliverables:

  1. Conduct key constituent interviews with top-tier and prospective donors
  2. Conduct an online constituent survey with mid-tier and prospective donors
  3. Capacity Analysis results
  4. Delivery of a campaign planning report

Progress:
March 9 – Capacity Analysis results delivered by Marts & Lundy to University Advancement

March 31 – Representatives from Marts & Lundy meet with President and Vice President for University Advancement to review Capacity Analysis and consider preliminary campaign goal

June 20 – Online constituent survey launched; over 3,800 TU donors and prospects receive invitation to review campaign prospectus and complete an attitudes survey

June 26 – Feasibility interviews launched with top tier TU donors and prospects

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