TU Matters to Maryland

“TU Matters to Maryland” is a comprehensive communication strategy that articulates what makes TU distinct and valuable to the state of Maryland in 2018 and beyond. 

TU matters to Maryland; image of Maryland's flag

“TU Matters to Maryland” is one of eight presidential priorities that are linked to and aligned with Towson University’s strategic plan. These eight priorities will help us build a stronger foundation for Towson University’s promising future. 

Identity Audit 

Developing a comprehensive communication strategy to tell the contemporary Towson University story is one of President Schatzel’s top initiatives. To accomplish this, the university is completing an Identity Audit process, which uses extensive research and brand strategy to define what makes TU distinct.

Ultimately, this process will guide all creative expression and storytelling in a way that authentically resonates with prospective students, parents, current students, faculty, staff, alumni, donors and influencers. As of January 1, 2020, TU’s Identity Audit has been completed.



New TU Magazine is bigger, bolder and online – 6/16/2019

Why so many TU grads already have dream jobs after Commencement – 6/11/2019

NSA again designates TU as national Center of Academic Excellence – 6/3/2019

TU’s Regional Economic Studies Institute reports on human disparities across Maryland – 5/18/2019

Tigers to host Maryland in men's lacrosse tournament – 5/5/2019

TU’s Marella Schammel one of nine Maryland undergraduates honored as a 2019 Barry Goldwater Scholar – 4/30/2019

Forbes again recognizes Towson University as a ‘Best Value College’ – 4/29/2019

TU transforming Armory into hub for partnership and connection – 3/29/2019

U.S. News ranks TU's grad programs among nation's best – 3/12/2019

Welcome to the new TU – 1/1/2019


TU earns high marks among peers in U.S. News rankings – 9/10/2018

TU continues to keep company with nation’s best in Student Survey – 9/6/2018

Performances, exhibits & more: Things not to miss this fall at TU – 9/3/2018

TU recognized as one of nation's best by Washington Monthly – 8/28/2018

Forbes names TU to America’s Top Colleges list – 8/22/2018

A unique new student experience – 8/20/2018

Towson University earns ‘best value’ kudos from Money magazine – 8/16/2018

'Tattoo ceremony' recognizes TU president's mark on community – 8/13/2018

TU’s Linda Cooper recognized as one of Maryland’s best – 8/9/2018

Celebrate First Thursday with Baltimore's 'Best Radio Station' – 8/1/2018

A lifelong learning community – 7/23/2018

Teaching English one-on-one – 7/18/2018

Nancy Grasmick named chair of Kennedy Krieger’s board of directors – 7/13/2018

Roxanne Russo '77 says good-bye after 41 years in the same classroom  – 7/12/2018

Movie night puts you on the field at Unitas Stadium – 7/11/2018

Road Warrior – 7/10/2018

TU alum named one of the nation’s best in mathematics education – 7/9/2018

Celebrating Red, White & Blue with TU – 7/4/2018

TU Named NACDA/Fiesta Bowl Community Service Award Finalist – 6/29/2018

Exercising the right to vote – 6/25/2018

Megan Price is doing her part to protect our elections – 6/21/2018

Enriching the economy through higher education – 6/20/2018

Creating cultural immersions for Baltimore City students – 6/18/2018

TU ready to RISE – 6/13/2018

From TU dorms to a good cause – 6/8/2018

Why Diversity and Inclusion Matter to Maryland's Workforce – 5/18/2018

Potential of partnerships on display – 4/24/2018

Celebrating university and community partnerships – 4/18/2018

TU Showcases Innovative Healthcare Research – 4/5/2018

In the time of big data – 3/9/2018

TU's RISE Zone supported by Kamenetz - 3/8/2018

Turning Annapolis black and gold - 2/28/2018


TU’s Laura Gough is #TeamVole – 11/16/2017

Speaker Series Addresses Opioid Crisis’ Threat to National Security – 11/10/2017

A win-win for TU Nursing and area health care systems – 11/3/2017

For Innovation VP Daraius Irani, Economic Outlook Forum shows why TU continues to matter to Maryland – 10/16/2017

TU’s Patricia Doran awarded $2.2M to EMPOWER English language learners – 10/5/2017

TU English professor named finalist for National Book Award for poetry – 10/4/2017

TU plays a small part in a big discovery: gravitational wave detection wins 2017 Nobel Prize – 10/3/2017

Governor’s appointees strengthen TU’s ties to the community – 10/2/2017

TU partners with UM SOM to help advance minority students in the biomedical research field – 9/19/2017

Physician assistant graduates honored with white coat ceremony – 9/18/2017

TU English professor named semifinalist for National Book Award for poetry – 9/14/2017

TU zooms up four spots to 10th in 2018 U.S. News & World Report rankings – 9/12/2017

TU's Katherine Holman receives USM endowed professorship — 8/15/2017

TU one of five nationally to receive Dreyfus Foundation grant – 8/8/2017

EduCycle® nabs international technology and impact award – 8/1/2017

Reading Clinic observes 50th anniversary as TU Literacy Center expands outreach – 7/6/2017

TU Professor, Students Help Make Fun Fully Accessible – 6/29/2017

Maryland Arts Council Recognizes TU Faculty as Among the Best in the State – 6/26/2017

Towson University Hosts Maryland Workforce Outlook Forum – 6/1/2017

Towson University Hosts NSA Experts for Badolato Speaker Series – 5/10/2017

TU Alumnus Brian Stelter Wins Walter Cronkite Award for Excellence in Television Political Journalism – 5/5/2017

Jolly Good Fellows: Four CHP Faculty Named AOTA Fellows, One Receives National Award – 5/4/2017

Tiger Athletics Leads the Nation in Community Service – 4/28/2017

TU Hosts Largest BTU Partnerships Showcase to Date – 4/25/2017

The Cicadas are Coming – 4/19/2017

Towson University Marriott will be Converted to Student Housing by Fall 2018 – 4/13/2017

Reading Clinic Observes 50th Anniversary as TU Literacy Center Expands Outreach – 3/31/2017

President Schatzel, Four Alumni Named to Daily Record's Most Influential Marylanders List – 3/27/2017

President Schatzel, CBE Dean, Three TU Alumnae among The Daily Record’s 2017 Top 100 Women – 3/8/2017

TU Celebrates 2017 Tiger Pride Day – 2/28/2017

FCSM’s John Sivey Receives Over $500,000 NSF CAREER Grant – 2/14/2017

Moore, Hermann Awarded Nearly $350,000 NSF Geosciences Education Grant – 2/10/2017

CHP Professor Earns AREA Grant to Study the Connection between Sleep and Heart Health – 2/7/2017

Five TU Students Receive $25,000 in Scholarships from the Mid-Atlantic CIO Forum – 2/2/2017

Research spotlight on . . . Subrata Acharya and Kelly Elkins – 1/18/2017