TU Matters to Maryland

“TU Matters to Maryland” is a comprehensive communication strategy that articulates what makes TU distinct and valuable to the state of Maryland in 2018 and beyond. 

TU matters to Maryland; image of Maryland's flag

“TU Matters to Maryland” is one of eight presidential priorities that are linked to and aligned with Towson University’s strategic plan. These eight priorities will help us build a stronger foundation for Towson University’s promising future. 

Identity Audit 

Developing a comprehensive communication strategy to tell the contemporary Towson University story is one of President Schatzel’s top initiatives. To accomplish this, the university is completing an Identity Audit process, which uses extensive research and brand strategy to define what makes TU distinct.

Ultimately, this process will guide all creative expression and storytelling in a way that authentically resonates with prospective students, parents, current students, faculty, staff, alumni, donors and influencers.



TU's RISE Zone supported by Kamenetz - 3/8/2018

Turning Annapolis black and gold - 2/28/2018



TU’s Laura Gough is #TeamVole – 11/16/2017

Speaker Series Addresses Opioid Crisis’ Threat to National Security – 11/10/2017

A win-win for TU Nursing and area health care systems – 11/3/2017

For Innovation VP Daraius Irani, Economic Outlook Forum shows why TU continues to matter to Maryland – 10/16/2017

TU’s Patricia Doran awarded $2.2M to EMPOWER English language learners – 10/5/2017

TU English professor named finalist for National Book Award for poetry – 10/4/2017

TU plays a small part in a big discovery: gravitational wave detection wins 2017 Nobel Prize – 10/3/2017

Governor’s appointees strengthen TU’s ties to the community – 10/2/2017

TU partners with UM SOM to help advance minority students in the biomedical research field – 9/19/2017

Physician assistant graduates honored with white coat ceremony – 9/18/2017

TU English professor named semifinalist for National Book Award for poetry – 9/14/2017

TU zooms up four spots to 10th in 2018 U.S. News & World Report rankings – 9/12/2017

TU's Katherine Holman receives USM endowed professorship — 8/15/2017

TU one of five nationally to receive Dreyfus Foundation grant – 8/8/2017

EduCycle® nabs international technology and impact award – 8/1/2017

Reading Clinic observes 50th anniversary as TU Literacy Center expands outreach – 7/6/2017

TU Professor, Students Help Make Fun Fully Accessible – 6/29/2017

Maryland Arts Council Recognizes TU Faculty as Among the Best in the State – 6/26/2017

Towson University Hosts Maryland Workforce Outlook Forum – 6/1/2017

Towson University Hosts NSA Experts for Badolato Speaker Series – 5/10/2017

TU Alumnus Brian Stelter Wins Walter Cronkite Award for Excellence in Television Political Journalism – 5/5/2017

Jolly Good Fellows: Four CHP Faculty Named AOTA Fellows, One Receives National Award – 5/4/2017

Tiger Athletics Leads the Nation in Community Service – 4/28/2017

TU Hosts Largest BTU Partnerships Showcase to Date – 4/25/2017

The Cicadas are Coming – 4/19/2017

Towson University Marriott will be Converted to Student Housing by Fall 2018 – 4/13/2017

Reading Clinic Observes 50th Anniversary as TU Literacy Center Expands Outreach – 3/31/2017

President Schatzel, Four Alumni Named to Daily Record's Most Influential Marylanders List – 3/27/2017

President Schatzel, CBE Dean, Three TU Alumnae among The Daily Record’s 2017 Top 100 Women – 3/8/2017

TU Celebrates 2017 Tiger Pride Day – 2/28/2017

FCSM’s John Sivey Receives Over $500,000 NSF CAREER Grant – 2/14/2017

Moore, Hermann Awarded Nearly $350,000 NSF Geosciences Education Grant – 2/10/2017

CHP Professor Earns AREA Grant to Study the Connection between Sleep and Heart Health – 2/7/2017

Five TU Students Receive $25,000 in Scholarships from the Mid-Atlantic CIO Forum – 2/2/2017

Research spotlight on . . . Subrata Acharya and Kelly Elkins – 1/18/2017