Online Marketing Certified Professionals Course

Jump-start your career as a social media or digital marketing manager. Learn to build mobile and social marketing campaigns.

Register for this course by November 23 and take 10% off tuition cost.*  

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Quick Details

In this course, you will learn how to build mobile and social marketing campaigns from start to finish. You’ll master different opportunities available, understand when to use the different channels, and know the best way to reach people on the go. By the time you complete this course, you’ll be fully prepared to further your career as a social media and mobile marketing focused digital marketer.

Total Hours: 190

Tuition: $2,379 includes all course materials and voucher for the OMCP® certification exam

Location: Online

This course is WIOA approved and is on the Maryland Eligible Training Provider List (ETPL).

This course is delivered by our education partners at ed2go.

Upcoming Date  Schedule Register
Open enrollment. Begin anytime. Set your own. Must be completed within nine months of registration. Register

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More About This Course

In this course, you will learn how to build mobile and social marketing campaigns from start to finish. You’ll master the different opportunities available, understand when to use the different channels, and know the best way to reach people on the go. By the time you complete this course, you’ll be fully prepared to further your career as a social media and mobile marketing focused digital marketer.  Throughout the course, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.

What You Will Learn

  • Understand the landscape of digital marketing
  • Leverage the most popular social media channels to further business goals
  • Establish an effective reputation management program
  • Build from start to finish an effective mobile marketing campaign
  • Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
  • Write content that attracts attention

How You Will Benefit

  • Prepare yourself for the OMCP® certification exam
  • Jump-start your career as a social media manager, community manager, or digital marketing manager
  • Become an asset to any company by learning to drive results with social media and marketing best practices
  • Develop the skills needed to independently execute a marketing campaign from start to finish

Module 1. Introduction to Online Marketing

Module 2. Digital Marketing Foundations

  • SEO Foundations
  • Social Media Foundations
  • Content Marketing Foundations
  • Conversion Optimization Foundations
  • Web Analytics Foundations
  • PPC Foundations
  • Mobile Marketing Foundations
  • Email Marketing Foundations

Module 3. OMCP® Content Marketing Practitioner

  • What is Content Marketing?
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message Into the Media
  • Becoming an Industry Expert
  • Content Strategy and Challenges
  • Measuring Results
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Module 4. OMCP® Mobile Marketing Practitioner

  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Mobile Product and Service Offerings
  • Supplemental Products and Service Offerings
  • Mobile Advertising and Search
  • Incentives and Loyalty Programs
  • Combining Mobile with Other Channels
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Measurements and Analytics
  • The Mobile Website

Module 5. OMCP® Social Media Practitioner

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid, Earned, and Owned Social Media
  • Social Sharing
  • Blogging for Business
  • Finding and Communicating with Influencers
  • Video and YouTube Marketing
  • YouTube Advertising
  • Social Networking and Facebook
  • Facebook Advertising
  • Microblogging and Twitter
  • Twitter Advertising
  • Online Reputation and Management
  • Social Media Measurement
  • Social Media Analytics
  • Pinterest Marketing
  • Marketing through LinkedIn
  • Instagram

Module 6. Paid Social Media Advertising Short Course

Module 7. YouTube Video Marketing and Advertising Short Course

Download Course Outline (PDF)

Upon successful completion of this course, you will be provided with information on how to apply for the exam. Learn more about the OMCP exam.

Hardware Requirements

  • This course can be taken on either a PC or Mac.
  • Webcams are strongly recommended.

Software Requirements

  • PC: Windows XP or later
  • Mac: OS X Snow Leopard 10.6 or later
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Download the most current version of Flash Player.
  • Adobe Acrobat Reader. Download the most current version of Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other

  • Email capabilities and access to a personal email account.

*NOTE: WIOA, G.I. Bill®, and other specialized workforce assistance programs are not eligible for discounts.