Position Title: Social Media Intern
Student Name: Delia Burl
Graduation Year: 2019
Major: Mass Communication
Type of Internship: Advertising, Media & PR
City, State: Annapolis, MD
Hours: 15 – 20 hours per week
Paid or Unpaid: Stipend
I was an assistant manager at the Towson store and moved to their corporate office in Annapolis to pursue this internship.
The best advice I would give is to not be afraid to reach out to as many companies as possible, even if they don’t have any current internship postings! I got my most recent internship from emailing the company and explaining my skillset, even though their positions were full. Showing confidence and determination are positive for any company.
I worked in digital marketing and social media. I handled the entire company’s social media platforms such as Instagram, Twitter, and Facebook. I also worked on influencer marketing research. I used platforms such as Hootsuite and Curalate to schedule and measure analytics for South Moor Under. I also worked in content creation – both digital and photography. Finally, I worked on marketing events and social media campaigns throughout the summer.
The most rewarding thing about my internship was being part of a collaborative team environment. I felt that during this internship, my opinions and observations were valuable, and that I was bringing genuine benefit to the team. It was great to see feedback and ideas that I came up with be brought to fruition, and shown in the whole company.
Especially in digital marketing, the biggest challenge is constant change. The 24-hour news cycle is now the 24-hour digital cycle, and your work doesn't turn off when you leave your 9 to 5 shift. You have to consistently be on top of responding to comments and answering questions and concerns, because the spread of information with digital is so quick.
I would recommend that the biggest thing to develop would be your digital portfolio: a personal branding template, social media and digital marketing content that you've worked on for classes, literally anything to show a company tangible examples of your work experience. Also, I would tell them to become familiar with a variety of programs that companies frequently look for, such as fluency in Adobe Creative Suite, social management platforms such as Hootsuite, and more. Networking skills are also so important, and the way you're able to interact with other team members and clients will put you in a great position for future employment and networking opportunities.
Learn more about South Moon Under.