Live Strategy Case Competition

Put your business skills to the test in this unique, hands-on capstone project proposing solutions for real businesses.

The first place winners of the fall 2015 Strategic Management Case Competition
The first place team members of the inaugural Strategic Management Case Competition were Benjamin Huff, Assitan Kone, Jenna Krakowski, Jennifer Yeboah, and Brandon Osborne.

What is the Live Strategy Case Competition?

During the required upper-level MNGT 481 Strategic Management course, senior-level accounting, business administration and e-business majors test the knowledge and skills they have learned throughout their academic careers in a course-wide competition. Teams in each class section tackle a real business case provided by a local company. 

The competition not only challenges you to think on many different levels at once but exercise your communication and presentation skills as well. It’s a valuable opportunity to say you've researched and provided solutions to a real business problem and to potentially present to company executives.

I was truly impressed by the high quality of ideas presented by the Towson University students. We decided to hire a few of the students who competed to implement the best ideas that came out of the case competition. ”

Jimmy Lien ’02, General Manager, Cintas

How does it work?

Every academic term, one company provides a case based on a question or issue the company is considering. Students across all sections of MNGT 481 are divided into teams and given three weeks to research and prepare a written report and presentation. Teams present to their classes and the winning team from each class section goes on to the final where they present to executives from the company.

Past Cases

Company Case Term
Cintas

Continued Growth Opportunities in Cintas’s Catalog Line (PDF)

Spring 2017
Cintas

Regional Growth Opportunity in Cintas’s Catalog Line (PDF)

Fall 2016
1st Mariner Bank

How can the bank attract more millennial customers? (PDF)

Spring 2016
1st Mariner Bank

Propose a one-year growth strategy for a bank branch (PDF)

Fall 2015

Participating Companies

Spring 2017 Cintas
Fall 2016 Cintas
Spring 2016 1st Mariner Bank
Fall 2015 1st Mariner Bank

Hall of Fame

Spring 2017

Rank Team Members
First Place Pro Team 6 Aaron Stepp, Amber Ciccotto, Bezayet Kifle, Colin Nicholson, Derek Glocker, & Marcele Viana
Second Place Business as Usual Rachel Fredman, Jennifer Hoffman, Jason Radomsky, Ibrahim Magadji, & Matt Taylor
Third Place Common Cintas Blake Maciel, Grace Gonzalez, Aliza Glatter, Kristen Robinson, Marcio Lopes, & Brandon Szapiro

Fall 2016

Rank Team Members
First Place 406 Champions

Segun Adeniji, Christina Basuino, Sean O’Grady

Second Place TRAILS Laurie Brown, Taylor Brown, Sheldon Dipnarine, Reinner Malenab, Kevin Truong
Third Place Team 6 Pack Rachel Ermatinger, Austin McWethy, Joshua Bauman, Eric Winn, Matthew Stevens, Jason Clark

Spring 2016

Rank Team Members
First Place Reach Millennial Businesses Steven Bond, Autumn Hill,  John Johnson, Betelihem Kabtiymer, and Marcus Nejad
Second Place Change It Up Kristin Arceri, Cat Cavalier, Karlie Damato, Kristen Cerbone, and Kristen Van Dyke
Third Place Agents 001 Sam Anthwal, Samanthan Galbraith, Bradley Kijawa, Mario Renta, Arash Shishbaradran, and Zack Smit

Fall 2015

Rank Team Name Members Presentation
First Place Open Doors Consulting Benjamin Huff, Assitan Kone, Jenna Krakowski, Jennifer Yeboah, and Brandon Osborne View
Second Place The Funky Five Katie Booker, Nicholas Budosh, Brady Byer, Jessa Winazak, and Daniel Woodall View
Third Place Team Winners Guylene Ewane, Joe Greenway, Kelly Lotosky, Travis Mays, and Kaela Vance  View