Ari Kim, Ph.D.

Assistant Professor


Contact Info

Burdick Hall, 121 R
Virtual office hours are available by appointment


Ph.D., Sport Management, University of Florida, 2017

M.S., Business Administration, Yonsei University, 2007

B.B.A, Business Administration, Yonsei University, 2005

Areas of Expertise

Sport Consumer Behaviors
Sport Event Sponsorship
Sport Media Consumption

Ari Kim, PhD, is an Assistant Professor in the Department of Kinesiology at Towson University. Prior to her TU appointment in 2018, she taught Sport Marketing and Sport Communication at the University of North Florida. She is passionate about helping students to develop practical skillsets that need to pursue careers in sport marketing industry. Ari’s research interests focus on consumer behavior in sport, specifically examining the effectiveness of event sport sponsorship activation, and sport fans’ media consumption behaviors. She previously worked at TNS as a marketing research consultant, where her passion to be a sport marketing scholar stemmed from.

 Select Publications

  • Kim, A., & Kaplanidou, K. (2016) Hyundai Motor America: Accessing Sponsorship Activation on College Football Game Day. In Pitts, B. (Ed.), Case studies in sport marketing (pp. 99-107), Morgantown, WV: FiT Publishing.

  • Kim. A., Choi, M., & Kaplanidou, K. (2015). The role of media in enhancing people's perception of hosting a mega sport event: the case of Pyeongchang's winter olympics bids. International Journal of Sport Communication, 8(1), 68–86.

  • Kim, A., & Kaplanidou, K. (2014). Consumer responses to on-site Olympic sponsorship activation: the impact of interactivity, emotions, and perceived image fit on brand attitude formation. International Journal of Sport Management and Marketing, 15(5/6), 279–300.

 Courses Taught 

  • KNES 452 Sport Marketing
  • KNES 456 Legal and Ethical Issues in Sport