E. Soo Rhee

Assistant Professor

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Contact Information

Stephens Annex, 136


Ph.D., University of Florida, 2011

Areas of Expertise

Luxury brand advertising
Message strategies in health communication
Visual communication
Social media and viral dynamics
International advertising


Dr. Soo Rhee earned a Ph.D. in Mass Communication and Master’s in advertising from the University of Florida. Her B.A. in Advertising and Public Relations was awarded by Hanyang University, South Korea. Dr. Rhee specializes in advertising and teaches Principles of Advertising and Advertising Campaigns. Her research interests include luxury brand advertising, gender portrayals in advertising, dynamics of electronic word-of-mouth, cross-cultural studies in advertising and message strategies in health advertising.