Jung-Sook Lee


jung-sook lee profile photo

Contact Information

Media Center 114


Ph.D., University of Wisconsin-Madison, 1994

Areas of Expertise

Food advertising and obesity
Racial disparities in food advertising
Effects of celebrity endorsement
Advertising education
Educational experiences in student internships


Dr. Lee specializes in advertising and teaches Media Planning, Advertising Campaigns and Principles of Advertising. Her current research examines the role of food advertising in addressing the prevalence of obesity in the U.S.: the effectiveness of emotional advertising to promote healthy eating, trends in food advertising targeting African American consumers and regulation of food advertising. Her industry experience includes working in international advertising and public relations at Hyundai Heavy Industries in Korea and conducting market research at the Wisconsin Milk Marketing Board in Madison, Wis. Dr. Lee is the coordinator of the undergraduate unit that includes advertising and public relations. She is chair of the department.