Ph.D., University of Georgia, 2013
Areas of Expertise
Information processing & motivation
New media & interactive advertising
Dr. Kim's primary area of research is advertising with an emphasis on consumer information
processing and motivation, particularly as it relates to advertising effectiveness
and health communication. Dr. Kim has co-authored several academic papers that were
published or are accepted for publication in advertising- and communication-centric
journals including Journal of Advertising, Journal of Interactive Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Health Communication, and Health Communication. Dr. Kim teaches MCOM 323 Advertising Media Planning, MCOM 390 Mass Communication
Research, MCOM 443 International Advertising & Public Relations, and MCOM 631 Quantitative
Research Methods in Communication.
- Kim, Kyongseok and Sun Joo (Grace) Ahn (forthcoming), “The Role of Gamification in Enhancing Intrinsic
Motivation to Use a Loyalty Program,” Journal of Interactive Marketing.
- Kim, Kyongseok, Jooyoung Kim, and Karen W. King (forthcoming), “Processing Contradictory Brand Information
from Advertising and Social Media: An Application of the Multiple-Motive Heuristic-Systematic
Model,” Journal of Marketing Communications.
- Kim, Kyongseok and Sun Joo (Grace) Ahn (in-press), “Rewards That Undermine Customer Loyalty? A Motivational
Approach to Loyalty Programs,” Psychology & Marketing.
- Kim, Kyongseok and Hyang-Sook Kim (in-press), “Time Matters: Framing Anti-Smoking Messages Using
Current Smokers’ Preexisting Perceptions of Temporal Distance to Smoking-Related Health
Risks,” Health Communication.
- Kim, Kyongseok, Jooyoung Kim, and Leonard N. Reid (2017), “Experiencing Motivational Conflict on
Social Media in a Crisis Situation: The Case of the Chick-fil-A Same-Sex Marriage
Controversy,” Computers in Human Behavior, 71, 32-41.
- Avant, J. Adam, Kyongseok Kim, and James L. Hayes (2017), “Thirty Years of Advertising Research in Leading Communication
and Marketing Journals: Learning from the Parent Disciplines,” Journal of Current Issues & Research in Advertising, 38, 44-64.