Lester Potter

Senior Lecturer

les potter profile photo

Contact Information

Van Bokkelen, 208C


MBA., Averette University, 1998

Areas of Expertise

Strategic communication planning and management
Organizational communication
Organizational effectiveness
Organization development
Change management
Employee communication
Strategic planning
Project management for both for- and non-profit organizations


Professor Potter teaches Public Relations Writing, Public Relations for Nonprofit Organizations, Strategic Public Relations and Integrated Communication and selected courses in the department's Master of Science program in Communication Management. Professor Potter also serves as Faculty Advisor to the PR Group comprised of PRSA and IABC student chapters. He is the author of The Communication Plan: The Heart of Strategic Communication and Business Management for Communicators: Beyond Strategic Communication. He is also an IABC-Accredited communicator and an IABC Fellow, IABC's highest honor, and a candidate for a doctorate in Instructional Technology at Towson University. In 2013, he was named Educator of the Year by the Maryland chapter of the Public Relations Society of America.