Lingling Zhang

Associate Professor

lingling zhang profile photo

Contact Information

Van Bokkelen, 208B


Ph.D., Edward R. Murrow College of Communication, Washington State University, 2008
M.A., School of International Studies, University of International Business and Economics, Beijing, P. R. China, 2003
B.A., Department of Foreign Languages, Beihang University, Beijing, P. R. China, 2000

Areas of Expertise

Media processes and effects
Media stereotyping
Consumer behaviors
Marketing communication


Dr. Lingling Zhang (Washington State University, 2008) is the graduate director for the Communication Management master's program in the department. She has taught a variety of courses including mass communication research at both graduate and undergraduate levels, media literacy, and introduction to mass communication. Dr. Zhang’s research focuses primarily on media processes and effects, media stereotyping, consumer behaviors and marketing communication. She has published in journals such as Mass Communication and Society, Howard Journal of Communications, International Journal of Advertising, Journal of Marketing Communications, Communication Quarterly, Atlantic Journal of Communication and International Journal of Communication.


Referred Publications

  • Chang, H., Zhang, L. , & Xie, G.  (2015). Message framing in green advertising: The effect of construal level and consumer environmental concern. International Journal of Advertising. 34(1). 158-176. doi: 10.1080/02650487.2014.994731
  • Zhang, L. (2015) Stereotypes of Chinese by American college students: Media use and perceived realism. International Journal of Communication. 9, 1-20.
  • Zhang, L., Kong, Y., & Chang, H. (2015) Media use and health behavior in H1N1 Flu Crisis: The mediating role of perceived knowledge and fear. Atlantic Journal of Communication, 23(2). 67-80. doi: 10.1080/15456870.2015.1013101
  • Kong, Y. & Zhang, L. (2014). When does green advertising work-The moderating role of product type. Journal of Marketing Communications, 20(3), 197-213.doi: 10.1080/13527266.2012.672335
  • Zhang, L. & Busselle, R. (2013). Television drama and partially-structured measure of racial attitudes. Howard Journal of Communications, 24(4), 389-409. doi: 10.1080/10646175.2013.833478
  • Haller, B. & Zhang, L. (2013) Stigma or empowerment? What do disabled people say about their representation in news and entertainment media? 9(4), 19-33. The Review of Disability Studies.
  • Zhang, L. & Haller, B. (2013) Consuming media messages: How do mass media impact the identity of people with disabilities? Communication Quarterly, 61(3), 319-334. doi:10.1080/01463373.2013.776988
  • Zhang, L. (2011) Stereotypes of Chinese: Media use and Olympic Games. China Media Research, 7, 64-71.
  • Lee, M. J., Hust, S., Zhang, L., & Zhang, Y. (2011) Effects of violence against women in popular crime dramas on viewers’ attitudes related to sexual violence. Mass Communication and Society, 14, 25-44. doi: 10.1080/15205430903531440
  • Zhang, L. (2010) Television crime drama and attitudes toward African Americans. American Journal of Media Psychology, 3, 99-118.
  • Tan, A., Zhang, Y., Zhang, L. & Dalisay, F. (2009) (Equal Authorship) Stereotypes of African Americans in China and media use. Howard Journal of Communications, 20(3), 260-275. doi: 10.1080/10646170903065803
  • Zhang, L. & Xie, G. (2006) Internationalizing American Universities, in Zhong, X. & Zhou S. (Eds.), Continuity and Change: Perspectives on Journalism and Communication Education, 272-277, Beijing: Communication University of China.

Referred Conference Proceedings

  • Chang, H., Zhang, L., & Kwak, H. (2013) Message framing in green advertising: The moderating role of construal level. Conference Proceedings of the American Marketing Association. Rebecca Slotegraaf & David Griffith, 24, 139-140.
  • Chang, H., Rosenbloom, B., Kwak, H., & Zhang, L. (2013) Toward a better understanding of customers’ reactions to online service failures: A psychological contracts perspective. Conference Proceedings of the American Marketing Association. Rebecca Slotegraaf & David Griffith, 24, 447-448.
  • Chang, H., & Zhang, L. (2011) Revisiting country of origin effect: Consumer reactions to the acquired brand in cross-border mergers and acquisitions. Conference Proceedings of the American Marketing Association. Charles Noble & Stephanie Noble, 22, 249-250.

Professional Memberships

  • Member of National Communication Association
  • Member of International Communication Association
  • Member of Association for Education in Journalism and Mass Communication
  • Member of Association for Consumer Research

Service to the Profession

  • Editorial Board Member: Journal of Mass Communication and Journalism
  • Manuscript Reviewer: Asian Journal of Communication, Journal of Broadcasting and Electronic Media, Mass Communication and Society, Journal of Mass Communication and Journalism, Journal of Interactive Advertising, International Communication Association, Association for Education in Journalism and Mass Communication