Brian Stelter ’07 is back at CNN doing what he does best: covering the media.
By Mike Unger
The electricity is out at Brian Stelter’s house, but he’s hardly in the dark. Thanks to a battery-powered
computer and a working cell signal in his New Jersey neighborhood, he hasn’t had to
unplug. Few people in the news business are as plugged in as Stelter ’07, who’s been
breaking news on the people who break news since his days as a TU undergraduate. In
September, he proved that you can, in fact, go home again when he rejoined CNN—the
network that cancelled his show in 2022—as its chief media analyst.
“Hello again, it's Brian Stelter—yes, really,” he wrote in a post announcing his return.
“But this is not going to be a ‘Back to the Future’ remake. The media industry has
matured, CNN has evolved and I have changed a lot since I signed off two years ago.
I loved my old life as the anchor of a Sunday morning show but, to borrow some lingo
from my video game blogger days, I finished that level of the game. Time for new levels,
new challenges.”
He began this early January day around 6:30 a.m., when he woke up his 7-year-daughter Sunny and 5-year-old son Story,
then worked on Reliable Sources, the digest he founded in 2015. Today’s newsletter included items on TikTok, the
coverage of the Los Angeles wildfires and unrest at the Washington Post. After taking
the kids to school, he finished work on the newsletter at a Dunkin’ Donuts before
picking up his wife, Jamie, a television news personality, at her studio near Chelsea
Market in New York City. Now, he’s back at home, conserving battery power while working
on the next story.
There’s always a next story. The news never stops, and neither, it seems, does Stelter.
Stelter’s Early Work
One way to stand out is to zig when others are zagging … Look for the open spaces—the
areas that are missing. The stories that aren’t getting news coverage. And then be
part of the solution.
Brian Stelter in a 2018 interview at TU
Ever since he was kid growing up in Damascus, Maryland, about 35 miles north of Washington, D.C., Stelter
has been obsessed with the news. At TU, he led the Towerlight as editor from 2005–07. (Today he serves on the newspaper’s advisory board.) During
that time, he also ran TVNewser, a blog he started that quickly became a must read
for the most powerful people in the business. In a 2006 story headlined “The Kid With
All the News About the TV News,” the New York Times wrote that “Mr. Stelter’s blog,
a seven-day-a-week, almost 24-hour-a-day newsfeed of gossip, anonymous tips, newspaper
article links and program ratings, has become a virtual bulletin board for the industry.”
“The network publicists generally know his class schedule—afternoons on Tuesdays and
Thursdays—and barrage him with material, which they often expect him to post within
minutes,” the piece continued. “While recording a radio segment for one of his classes—Mass
Communication 381—he turned his cellphone off for 15 minutes, then turned it back
on to find one nagging voice mail message from an ABC publicist and another from CNN.”
Being an Optimist
After graduating with a degree in mass communication, he joined the vaunted Times as a reporter before he jumped to CNN in 2013. It’s
been a wild ride for Stelter, 39, who has endured praise, criticism and personal attacks
from anonymous social media users to powerful politicians.
Still, he remains undeterred.
I love those moments on CNN when the news brings people together.
Brian Stelter
“The news can often feel like it divides us, but the news also brings us together,”
he says. “Think about the eclipse last year. I love those moments on CNN when the
news brings people together. I think about that as much as I think about the partisanship
and bitterness and polarization. That’s my optimistic take.”
Brian Stelter at his internship. (Photos: Kanji Takeno)
Early Interest in Journalism
When did you first become interested in journalism?
I've been interested in the news since the first day I can remember. My grandfather
got me a computer in the early ’90s. So there I am at 10 years old building web pages
about Nintendo games. It’s not journalism, but it’s something journalism adjacent
where I’m gathering information, facts and publishing them on the internet.
I used to think that I never wanted to end up on TV, but a few weeks ago I was at
home going through my mom’s old stuff, and I found this diorama from when I was 13
years old. It says, “Someday I want to be an anchorman.” I think that desire must
have faded by the time I was at TU because I pivoted to the newspaper. But whether
it was wanting to be an anchorman, apparently at some point, or wanting to be a newspaper
editor, it was all there very, very early.
What made you choose TU?
Like so many people, TU was just the perfect fit for me in that moment. The truth
is, I didn’t know a lot about the school until I was a senior in high school. I did
not know a lot about the Baltimore area. Growing up, maybe because my dad worked in
Washington, maybe because we had Washington TV channels at home and not Baltimore
channels, I always thought of myself more as living in the Washington suburbs. But
TU turned out to be the perfect distance from home, the perfect size and the perfect
community. It was the perfect place for me.
I remember feeling really lost my first semester living in the Glen Towers, trekking
across campus to Stephens Hall. And then in the second semester in the spring, something
just clicked. Friendships clicked into place. Activities clicked into place. And I
started to find my place, like so many people do.
For me, a lot of that involved the Towerlight.
You were the editor of the Towerlight from 2005 to 2007. What was the biggest story
that you covered during those two years, and what was your experience like running
the paper?
Leading the paper was everything. I think I learned 20 years of journalism in two
years leading the Towerlight. On one hand I think about confrontations with the university
president, disagreements that were had. On the other hand, we had a really strong
working relationship where administrators were available for interviews and were interested
in helping students know how the system functions.
I loved traveling to Annapolis to cover legislative hearings about the university’s
funding and writing about students advocating for themselves at the state level. I
thought it was really interesting to understand how the University System of Maryland
worked in relation to TU.
We also published a sex column that created a lot of controversy. And I look back
at that now with entirely positive memories, even though it was very negative at the
time, because that’s what a college paper is for. It’s for students to experiment.
It’s for students to try new ways of writing; create a little scandal as long as no
one gets hurt.
If a student died off campus, if a tragedy happened off campus, I learned how to write
about that in an empathetic way, how to make sure that news gets out.
At its best, the campus paper is an innovation lab where students are learning and
experimenting. In our case, at that time, that meant doing more digitally, sending
out email newsletters, trying to publish more often in more ways.
But print still really mattered.
I’ll never forget producing a special edition in the wake of the Virginia Tech shootings,
which even though it was one state away, really shook students at TU. Publishing an
overnight special edition about that was a real test for the staff but also a real
opportunity to learn what it’s like in the real world, covering real news.
Being a part of a campus paper, even just being a reader of a campus publication,
it connects you to your university. It helps you know more about your community.
I feel like I would have been blind if I hadn’t had the Towerlight. I would have been
so much less engaged.
Was there a professor or two who made a big impact on your life and/or career?
Definitely. Professor Kimberly Lauffer (now at Keene State College) was an incredible
resource, as a journalism professor and as an advocate for me on campus. Professor
(Emeritus) Richard Vatz’s rhetoric class is one I'll never forget. He and I are still in touch from time to
time. He’s even been critical of my work at CNN, and that’s kind of awesome. There’s
a joy to that.
Stelter in front of The New York Times in 2008. It was his first job after graduating.
(Photo: Kanji Takeno)
Career Beginnings
You joined the New York Times right after graduation. What’s it like being a reporter
at one of the most prestigious newspapers in the world when you’re 21 years old?
Joining the Times was terrifying but thrilling. I was lucky to be choosing between
a couple of different opportunities out of college. I had the opportunity to keep
running my TV blog that I had started my freshman year and turned into a real business.
I also had an opportunity at NBC News, but I chose the New York Times because I felt
like I would be learning from the best of the best about print, about newspapers,
at a time when print papers were still really vital. I felt like it would be grad
school.
I thought it would be really hard to break into the print paper and get bylines in
print. But it turns out the Times comes out every day. It's a bunch of blank pages
until people fill it every day. The Times needed stories, and it was hungry for stories
on my beat, television and media. So I was able to quickly carve out a space for myself
and find a way to fit in.
I had imposter syndrome when I joined the Times, but racking up all those bylines,
breaking stories and landing scoops and being willing to write stories in the middle
of the night, that’s what earned me credibility among my peers.
What was your biggest scoop at the Times, and if you are willing to share it, what
was your biggest mistake or misstep?
I was covering television at a time of total reinvention. Netflix was just starting
to make shows. YouTube was just starting to matter in Hollywood. So in retrospect,
the stories I'm proudest of are those stories. I think my first front page story was
about people watching YouTube videos at lunchtime.
Nowadays, we watch videos all day long on our phones—it feels as normal as breathing.
But in 2008, the idea that you would spend your lunch break streaming something on
your computer was really novel and interesting. I look back and I love the stories
that previewed where the media world was going.
One of the greatest lessons I learned at the Times was the value of corrections. When
I think back to mistakes that I made, it’s mostly the typos, the spelling mistakes,
the screwed-up names that nobody else remembers that I’ll never forget. Every time
I made a mistake and I needed to run a correction, I would have a very uncomfortable
but necessary conversation with my editor, Bruce Headlam. I remember dreading those
conversations, but I think one of the main ways that journalists can win and regain
trust is by admitting when they make mistakes. Running corrections when they’re necessary.
I think corrections are a good thing, not a bad thing, because it shows that we’re
trying. I try to instill that now when I’m working with colleagues who are younger
than me. Learning that on the Times’ media desk was invaluable.
In 2013, you left the Times to join CNN and become the host of “Reliable Sources.”
What was your thinking behind that decision?
If joining the Times was going to grad school, the call from CNN was the offer for
a Ph.D. It’s probably the second-biggest blessing of my life behind my wife and kids.
At the time, I was writing about television. I had just finished my first book. I
was not looking for a TV job. I figured I was way too bald to be on TV.
But when the anchor of “Reliable Sources” moved to Fox, CNN held on-air tryouts with
a different host every week. So I hosted once, then I hosted again, then I hosted
again. It was a no-brainer [to accept] when CNN offered the full-time job because
it was an education in television news and in digital news. CNN taught me how to anchor,
taught me how to host, taught me how to interview in public.
If you think about television news, a lot of it is interviewing in front of a million
people, which is a very different skill than interviewing on the phone for an article.
CNN also showed me what a global 24/7 news organization can do. The Times was actively
moving toward a digital subscription world, actively becoming a 24/7 global brand.
But CNN already was.
The experience of reporting a story on CNN and having viewers in Hong Kong and Nairobi
and London and Los Angeles all watch is extraordinary. There is a tremendous responsibility
that comes with that power. To get to learn from the likes of Erin Burnett and Wolf
Blitzer and Dana Bash was the blessing of a lifetime.
(1) Brian Stelter with his wife Jamie Stelter and kids Story (left) and Sunny (right).
(2) Brian Stelter's kids Story (left) and Sunny (right). (Photos courtesy of Brian
Stelter)
Shifting Gears
You said that being let go was one of the best things that ever happened to you. Why?
Anchoring “Reliable Sources” was the most rewarding job I have ever had. I don’t regret
a second of it. But I was starting to repeat myself. I was starting to bore myself.
I was starting to give the same speech on air more than I wanted to. I don’t regret
a second of it, but I probably stayed in the job too long.
I never would have hopped off the treadmill willingly, but being pushed off was a
gift in disguise for two reasons. One, because of when it happened.
The day I was let go, totally coincidentally, I was moving my family from New York
City to a farm in New Jersey. I was changing everything about my life that week. And
frankly, I had no idea how I was going to do it. My daughter was about to start kindergarten.
My son was heading into preschool at a new school. And all of a sudden, because my
CNN role was over, I was thrust into stay-at-home dad life.
I wish everyone could have a stay-at-home dad phase. If I could wave a public policy
wand, that’s what I would do. Even though kids can be quite challenging.
Two, being on the outside after so many years inside CNN, was a really valuable perspective
change. I had only ever worked for two institutions, the New York Times and CNN, two
of the biggest news outlets in the world. To become a freelancer and write for lots
of different places and go on lots of different TV channels helped me see the journalism
business differently.
Taking a break from the daily news grind also helped me see the news environment differently.
Being more of a casual news consumer and not caring so much about the minute-by-minute
headlines was a mental health break. It was a really valuable change in perspective.
Why? What were you able to learn by consuming the news as an outsider that you missed
while you were an insider?
The news environment is really well-suited for news junkies. It is not as well-produced
for casual news consumers, people who don’t really care about politics. And in that
space, in that vacuum, there’s opportunity. We saw this in the recent election, where
people who were really well informed about news went one way, and people who preferred
podcasts and TikTok went another way.
In addition to the show on Sundays, I was doing the Reliable Sources newsletter, which
I’m back at now, six nights a week and writing hundreds of stories a year on CNN.com.
I feel like I almost never caught my breath. And once I caught my breath, I thought
differently about the work I was doing.
I usually started my stories in the middle and not at the beginning, meaning I was
writing about the latest developments with X or Y. And that makes total sense for
that environment. But again, going back to that casual news consumer, maybe the news
industry could do a better job starting stories at the beginning for people who need
to be caught up.
Also, it was just fun to write for different magazines and try to write at different
lengths. I almost felt like I was back at the Towerlight.
How did your return to CNN come to be?
My kids kicked me out of the house. Just kidding.
I never would have believed that this call would come. But I started appearing as
a guest on CNN again, in part because of what I said earlier, the media beat crosses
over with every other beat. It was really fun to be back on as a guest, but I did
not see it going any further than that. But when my friend Oliver Darcy, who was my
successor running the Reliable Sources newsletter, decided to launch his own independent
news outlet, CNN called and asked if I would think about returning.
I was on the beach in Ocean City, Maryland, when the call came in. And I immediately
knew that it was the right thing to do. I never fully left CNN, meaning I still loved
the place as a viewer. I still texted with lots of the anchors and reporters. I still
sent ideas and tips to the producers. The news junkie part of my brain never fully
turned off.
I was making a good living as a freelancer and really loved my work–life balance.
So I wasn’t looking for a new job, so to speak. But to get back to work with old friends
was a no-brainer. One of the great gifts about the call from CNN was that it was about
a new job. Instead of anchoring, instead of being a correspondent and producing packages,
I'm an analyst now. And I'm writing the newsletter again, but in the morning, not
at night. So I’ve really reshaped the job.
When you sit down to write the Reliable Sources newsletter, what’s your ultimate goal?
What are you trying to accomplish with it?
I picture my CNN colleagues. I picture rivals of other networks. And I picture my
mother-in-law as the audience. Both insiders and outsiders. I want to tell them all
the most interesting things that have happened in the media world in the last 24 hours.
And I want to tell them what’s about to happen.
Brian Stelter with former TU President Maravene Loeschke at the May 2013 Commencement
ceremony.
Challenges in Journalism
What are some of the specific challenges that covering the media presents that other
beats don’t?
I like to think of myself as sitting on a fence with one leg on the inside and one
leg on the outside. And from that spot, I can tell people on the outside what’s going
on in the inside.
Covering the media at a big media outlet is weird. There have been moments where I’ve
had to interview people that CNN just fired. There have been moments where I’ve had
to announce the death of beloved colleagues. Those are hard, but I think they’re critical.
One thing I learned about television is that viewers feel a deeply powerful connection
to the faces and names on screen. People watch people is the three-word way to say
it. People feel they know you when you’re a television correspondent or anchor. And
so what we do is newsworthy. And how we do it is newsworthy. Changing consumption
patterns, changing business models, changing norms affect everyone.
The power of Facebook or Instagram, the power of X or TikTok affects everybody. So
the media beat crosses paths with basically every other beat. It’s a part of every
story now. The way people get information and sometimes get misinformed is a part
of every story.
How do you go about reporting on a story that may involve a colleague or a friend
or someone you know? Have you lost any friendships because of your reporting
It always comes back to transparency—meaning disclose, disclose, disclose. Tell viewers
what you know and what you don’t know. And who you know.
I have lost friendships on this beat, but it’s with people at other networks, specifically
Fox News.
Over the 20 years I have covered TV news, Fox has changed a lot. It was always small
C conservative, but now it’s much more capital M MAGA. The more that I reported on
Fox, the harder it became to stay in touch with Sean Hannity, for example. When I
was at TU, Hannity and I were email buddies. We stayed in touch for years, but the
Trump era ended that relationship.
You’ve got to look around on your beat, decide what is the most important story and
try to own it. That’s true if you’re covering medicine, that’s true if you’re covering
the Ravens. You want to own your beat. And for me, in the past 10 years, the biggest
story has been right-wing media and how it’s reshaped our country.
What is the danger when the people in the highest rungs of government cast doubt upon
or try to invalidate the independent press?
It’s getting harder and harder for the average American to know what is true. That’s
the downstream effect of years of attacks on the media, years of fake news, smears
and years of efforts to build up an alternative media that is often not reality based.
There are moments in time where almost everybody sees clearly. The first couple of
months of the terrible pandemic in 2020, the first couple of weeks after the Jan.
6 insurrection, there are moments where there’s relative unity with Americans seeking
reliable sources and rejecting disinformation artists.
But for a bunch of reasons, people also tend to snap back. People also tend to seek
out voices and outlets that tell them what they want to hear. And right now, we’re
very much in one of those periods.
How do you avoid becoming cynical?
Most people want to know what is going on in the world around them. Most people want
to know what is real and what is not. Most people don’t want to be hoodwinked. They
don’t want to be misled by bad bit actors.
I think most people are inherently good. And they want a news ecosystem that helps
them, informs them and enriches their lives, not some hyper-partisan shouting match
that misleads and divides.
I know that we have a lot of that stuff out there now, but when something scary happens
in the world around us or something wonderful happens in the world around us, people
want to go to real, reliable sources to see that news.
If you think back to the Arab Spring in the early 2010s, there was all this talk about
social media as an enhancer of democracy. A decade later, would you say social media
benefits democracy or is it a hindrance?
I am an optimist at heart, and I am a product of the internet. I was able to go through
side doors, not front doors, and create opportunities for myself. So I’m inherently
pro-internet, but I struggle with the question because the damage done by these so-called
social networks is so profound. But it’s a little bit like traffic. Everyone complains
about traffic, but we are the traffic.
I think there’s a corollary about our information environment. It is polluted, yes,
but some of us are the pollution. And there’s a supply and demand element to this
where it seems a lot of people want to be misled or flirt with dangerous and nonsensical
ideas.
I think there’s a corollary about our information environment. It is polluted, yes,
but some of us are the pollution. [But] in an increasingly lonely world, [social media
does] have the ability to connect us and bring us closer.
Brian Stelter
It’s not always as obvious, but so many untold hundreds of millions of people have
benefited from these tools in different ways. Look, I met my wife on Twitter. I don’t
recognize that version of Twitter anymore. I’m really disappointed by what X has become.
But I still have love for the platform.
In an increasingly lonely world, these sites do have the ability to connect us and
bring us closer. They often fail, right? And people can use them for all sorts of
malicious and disgusting purposes. But I want to believe that all of us every day
can make these platforms a little bit better or a little bit worse. That’s why I haven’t
quit X, for example. A lot of journalists have left X because they think it’s a source
of disinformation and discontent. I stay on these platforms in part because I want
to share real news and real information.
Do you read the horrible things that some people say about you online or do you try
to avoid them? And if you do read them, do they impact you emotionally in any way,
or are you past that?
I’m almost all the way past it. Journalists should welcome criticism, and I certainly
do. I’ve learned a lot from my critics over the years, from something as simple as
viewers writing about my neckties. I think we should be open to criticism, but when
it devolves into threats and lies, that’s another matter entirely. But criticism can
be really beneficial.
In 2020, a man started to threaten me and my brothers and mom in Maryland. And I dismissed
it at the time as being just more of the noise out there on the internet. The man
went on to stalk others and threaten other public figures and was eventually arrested
and prosecuted. And in retrospect, I wished I had taken the threats more seriously
on the first day.
If I’m a target, it’s because what I do matters, at least a little bit.
Brian Stelter
So there’s that tension between tuning it out versus taking it seriously. In this
particular case, the Justice Department prosecuted the individual. I testified at
one of the hearings. And I was really grateful that the government followed through
and sent a message that when criticism shifts into harassment and stalking, it won’t
be tolerated.
When I was out at CNN in 2022, there was a made-up story claiming I had been arrested
by military police for some unspeakable crime. I was grateful that fact checkers funded
by Meta followed up and confirmed it was a lie.
Someone even called the Pentagon to make sure I wasn’t in custody. That’s an example
of fact-checking actually working. The lie about me ranked lower than the truth on
Google. That’s a selfish example of why fact-checking is vital.
Unfortunately, we’re living in a moment where there’s a swing away from that, where
Meta is no longer funding that faculty. Day by day, it feels like we live in an environment
where you’re on your own. Tech platforms are not going to help you sort fact and fiction.
But thankfully, big news outlets like CNN still will.
If I’m a target, it’s because what I do matters, at least a little bit.
The lead image of this feature is courtesy of CNN.
Key Points
2005
Brian Stelter served as the editor of TU's student newspaper The Towerlight from 2005-07,
covering events that swung from Maryland legislative sessions to the mass shooting
at Virginia Tech in 2007.
His blog, TV Newser, became the go-to source for news about the most powerful people
in the media business and was featured in the New York Times article, "The Kid with
All the News About the TV News."
2007
Stelter graduated and began working for the New York Times before leaving to join
CNN in 2013 as an anchor for the show "Reliable Sources."
2022
Stelter was let go from his anchor spot and turned to freelance work.
2024
He returned to CNN as the editor of the Reliable Sources newsletter and news analyst.