What began as an interest in architecture and a love for art for Brian Boring ’01 transformed into more than 20 years on the creative team at Baltimore-based sportswear behemoth Under Armour. Boring is the company’s vice president of global brand creative, supporting the creative vision and future of the brand.

Boring’s adolescence was filled with artistic projects, from silk screening to designing for his high school art department. He knew art was a hobby, but he didn’t realize it could be a profession.

There was an inherent trust and camaraderie. The alumni and those relationships were really powerful.

Brian Boring ’01

“I didn’t come to TU knowing I wanted to get into graphic design—it was my dad who helped me get there,” he says. “When I was contemplating dropping out of college because of my dyslexia, I’ll never forget my dad calling me up and saying, ‘There’s this new field called graphic design—you can actually make a career out of all that stuff you’re interested in.’ I went to the head of the art department at TU as soon as I could.”

At 25, Boring responded to a classified ad in the newspaper and has been with Under Armour ever since.

1977

Born in Washington, D.C.

1996

Accepts a scholarship from TU.

1999

Determines his path is graphic design and changes his major at TU to visual communication with a track in graphic design.

“I immediately immersed myself in the field and met some really great people in my classes. I went all in and that opened a tremendous number of doors for me and put me on the path to where I am today.”

1999

Studies art history in Italy for six weeks and learns artistic expression.

“It changed me profoundly. All of a sudden, I knew that art wasn’t just something you did as a hobby, it’s a lasting symbol and projection of the human experience. It was really powerful.”

2001

Graduated with a Bachelor of Science in visual communication and graphic design.

“The classmates I was with really pushed each other. There was an inherent trust and camaraderie. The alumni and those relationships were really powerful. A lot of it had to do with us having an underdog mentality.”

2002

Interviews at Under Armour for the role of graphic designer and while in New Orleans for Mardi Gras, gets the job and drives home to start the very next day.

“My answer for everything was always yes. I think that’s what helped me. I knew what it felt like to be lost and to be struggling, and if I just keep going with the yes attitude, everything is going to work out.”

2006

Harnesses his talent as an art director.

“My actual talent as a designer had a ceiling on it, but I knew I had an innate ability to lead people and to build teams. As the projects become more and more complex, it takes hundreds of people to execute the creative vision.”

2010

Transitions from art director to senior creative director at Under Armour. 

“I transitioned out of being a doer and more of a leader and executive producer to create vision.”

2014

Becomes Under Armour’s vice president of global brand creative.

“We kept our creative internal because we wanted to make sure the vision came from [founder Kevin Plank], and through the folks really close to the brand. That’s remained fairly consistent.”

2022

Accepts offer to be an adjunct faculty member in TU’s College of Business and Economics, teaching business management and leadership.

“I really enjoyed being able to give back to the university, and it allowed me to connect with students in a way I didn’t have the opportunity to before.”

2025

Remains an underdog at heart.

“To this day when I speak with alumni, there’s truly this underdog mentality. A lot of successful people come out of TU. It’s a super rad story—it's part of my ethos, Baltimore's ethos and Under Armour’s ethos. We’re a world-renowned brand that’s out of a little town on the East Coast that everyone forgets about—that's badass.”