Towson University is proud to announce an exciting case study beginning this semester with the Baltimore Ravens that will bring real‑world strategy development into the classroom through an immersive spring 2026 capstone course. This collaboration gives senior students unprecedented access to analyze the multifaceted business environment of one of the NFL’s most respected franchises and pitch strategic recommendations directly to Ravens executives.

“Collaborations like this reflect Towson University’s commitment to preparing career‑ready graduates,” says Prabakar Kothandaraman, dean of the College of Business & Economics (CBE). “The Ravens are an extraordinary partner, and this case study gives our students an incredible opportunity to engage in complex, high‑stakes strategy work with real‑world impact.”

Designed around the theme “Strategy for the Ravens’ Excellence,” the capstone challenge invites students to craft three‑ to five‑year strategic solutions focused on key organizational priorities. Students will apply rigorous strategic management frameworks, conduct holistic internal and external analyses and deliver an executive‑level pitch supported by financial projections, key performance indicators and implementation plans.

“This partnership exemplifies the power of applied learning,” says Lori Ellison, TU professor in the department of management and director of the capstone program. “Our students aren’t just studying strategy—they’re shaping it. Working directly with an iconic organization like the Ravens challenges them to think creatively, analytically and ethically about how major sports franchises evolve for the next generation.”

Throughout the semester, students will gain insights into the Ravens’ unique position within the NFL ecosystem, M&T Bank Stadium operations and the broader Maryland community. The challenge concludes with a live pitch in front of Ravens executives, where the top teams will compete in the capstone competition, on Friday, May 1.

“The launch of this case study program is an impactful next step in our partnership with Towson University,” says Brad Downs, senior vice president of marketing for the Baltimore Ravens. “We’re inspired by the creativity, strategic insight and innovation these students bring to the table. This initiative extends far beyond the classroom – it reflects our shared investment in developing the next generation of leaders in Baltimore and beyond.”

This initiative reflects TU's mission to blend academic rigor with experiential learning and reinforces the university’s deep connection to the Baltimore region’s business community.

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About Towson University

Towson University is Maryland’s university of opportunities. With more than 150 years of experience pushing possibilities, TU is a nationally recognized leader in inclusive excellence, social mobility, research and discovery. As the largest university in greater Baltimore, TU’s momentum is always accelerating, with nearly 20,000 students and nearly 200 bachelor’s, master’s and doctoral degree programs in the liberal arts and sciences and applied professional fields. Located amid one of the East Coast’s cultural and economic epicenters, TU is a beacon and powerful catalyst in the Mid-Atlantic, partnering with hundreds of businesses and organizations, impacting communities and fueling change. TU meets the holistic needs of each student to achieve success, a result of a deeply inclusive culture with a focus on equity among all students, faculty and staff.