Dr. Philippe Duverger; CBE
Dr. Duverger received his Ph.D. in business administration - marketing from George Washington University. He is an Assistant Professor of Marketing in the College of Business and Economics at Towson University where he currently teaches courses on principles of marketing, consumer behavior, marketing strategy and marketing research. His research focuses on service innovation and quantitative methods. Dr. Duverger has published in the Advances in Consumer Research, Creativity and Innovation Management, Metropolitan Universities, Journal for Advancement of Marketing Education, The International Journal of Market Research, the Journal of Travel Research and the Journal of Hospitality & Tourism Research. Dr. Duverger is recognized as one of the “top 50 marketing profs on twitter” and can be followed @novophil. Prior to his academic career, he spent 20 years in the service industry in different executive capacities.