App Store Volume Purchasing Program

Apple created the App Store Volume Purchase Program (VPP) program to enable educational institutions to take advantage of the university tax-free status to purchase apps for iPads, iPod Touch and iPhones in volume with university procurement cards.

Apple established a special App Store Volume Purchase Program Portal on the web for VPP purchases. To participate in the program colleges or departments will need to designate a university employee as their VPP Facilitator described below. The Facilitator will work with the VPP Program Manager to setup a VPP for their college or department.

VPP apps are only available for iOS devices, Apple hardware and apps for Macs are not included. 

 VPP Requirements

  • Towson University procurement card (p-card) holder
  • Complete and submit an VPP Facilitator Request Form (PDF).
  • A Towson VPP Facilitator email account (used for Apple ID), provided by VPP Program Manager

VPP Overview

Colleges or departments will need to designate a university procurement cards holder to serve as their VPP Facilitator. The Facilitator receives a unique Towson University VPP email account that they use to purchase and distribute apps to users for installation on their devices. The VPP program has three roles:


VPP Facilitators are faculty or staff university p-card holders, designated by their college or department, to purchase apps at the App Store Volume Purchase Program Portal then distribute app-specific codes for purchased apps to their End Users to redeem at the iTunes App Store.

For details on the Facilitator role including the VPP Facilitator Request Form to apply to become a Facilitator, see the VPP Facilitator Role page. 

Program Manager

The VPP Program Manager is a staff member in the Office of Technology Services (OTS) that creates, manages, and distributes Facilitator accounts. Program Managers are not responsible for purchasing or distributing apps.

End User

End Users are faculty, staff, or students that receive app-specific codes from their Facilitator to go online to the iTunes App Store and redeem the codes for apps to download and install on their iOS devices.

Assistance & Information

For information, see see VPP for Education.

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