Towson University's brand mark is the graphic representation of the university to all internal and external audiences. It embodies the university's values, goals and pride.
The Division of University Marketing and Communications is responsible for establishing and monitoring appropriate brand mark use for both the institutional brand mark and the athletic brand mark systems. Consistent use of the brand mark is important to maintaining Towson University's image. These standards have been developed to help provide a framework for consistent use of the brand mark.
The brand mark standards apply to ALL university communications — print or digital — as well as apparel, signage, and other merchandise or promotional items. All university organizations are required to adhere to the brand mark standards for all communications, whether produced for on- or off-campus use.
There is no printed brand standards manual — these web pages represent the official university brand mark standards. Please review the instructions on correct usage of the brand mark prior to using any university brand marks. If you have any questions regarding the use of any Towson University graphics, please contact Creative Services at 410-704-3247.
All university units — divisions, colleges, offices and departments — are required to use the institutional brand mark to identify themselves; independent logos for university subgroups are not permitted.