Stationery

Stationery is a critical part of projecting and maintaining a strong visual brand. Consistency helps  Towson University present itself with a unified face. All official Towson University stationery items are available through Printing Services.

Letterhead

The most commonly distributed piece of university literature is surely the university letterhead. The clean design helps place focus on the brand mark, your department name, and of course, your letter. The university letterhead format was redesigned in 2015 to increase its utility. Previous word templates may continue to be used.

Brand mark
Width:
1.25" (as measured across the word TOWSON)
Position: 0.4375" from left edge of sheet, 1.125" down from top edge.

Department name and address: 8.5pt Gotham XNarrow Book, 12pt leading. One half line is used to separate the department name from the university address and additional contact information.

Personalized letterhead is only available at the Vice President level and above.

Body copy: 11pt Sabon Roman / 13pt leading, with an 8pt paragraph spacing
Left margin: 2" / Right margin 1"

When using window envelopes, the address should begin 2.375” down from the top edge of the sheet, and the body of the letter should begin 3.5” down

Second Sheet

Brand mark
Size: 1” (as measured across the word TOWSON)
Position: 0.5” from left edge of sheet, 0.625” down from top edge.

The second sheet does not carry the department name and address.

Body copy: Specifications are the same as the first page, but the text may start as high as 1” from the top edge of the sheet.

All university stationery must be ordered from Printing Services.

 


Business cards

Because of their tendency to travel far from home, Business cards serve a critical role in the university’s visual identity.

Brand mark
Width:
1.25" (as measured across the word TOWSON)
Position:
1.8125” from left edge of sheet, 0.3125” down from top edge.

Name and title: Name: 8pt Gotham XNarrow Bold
Title: 7pt Gotham XNarrow Light, 8.5pt leading

Department name and address: 7pt Gotham XNarrow Book, 8pt leading. One half line space separates the department name from the university address, and additional contact information.

Business Card Limitations

When ordering business cards, please note that the design allows for only a single department name and a limited amount of information.

  • Salutations — Dr., Mr., Ms., etc — are not used
  • Very long titles often need to be abbreviated
  • Multiple positions in a single department can usually be accommodated, but positions in multiple departments cannot — in this scenario, multiple card orders are required.
  • In order to maintain the bottom margin, a single card cannot accommodate more than four or five contacts (phone numbers, emails, etc.). The number available is dependent on the length of the department name.

All university stationery must be ordered from Printing Services. 

 


Envelopes / Return address format

The same return address format and placement is used, no matter the size of the envelope.

Brand mark
Width:
1" (as measured across the word TOWSON)
Position: 2.1562” from left edge of sheet, .25” down from top edge.

Department name and address:
8.5pt Gotham XNarrow Book, 12pt leading. For multi-line department names, the baseline of the last line should be .4062” from the top edge of the envelope. One half line space separates the department name from the university address.

All university stationery must be ordered from Printing Services.