Short URLs & QR Codes

Towson University departments and organizations can request official TU short URLs and QR codes from Digital Strategy by using the form below.

A short URL is a shortened www.towson.edu link that is easy to remember, type and share. A QR code can be scanned with a mobile device to open a webpage.  

Usage 

Short URLs and QR codes are best used on materials where the audience is unable to click on a link, such as print pieces, posters/signage, radio, and TV. Short URLs and QR codes can be used alongside each other on print pieces. 

On emails and social media, where the audience can click, create tracking links and embed them in the HTML link instead. 

Short URL Criteria 

Before submitting your request, please make certain your short URL:

  • is not already in use
  • relates to the site/page content and is not overly broad or vague
  • links to a www.towson.edu webpage or a TU-owned web property 

Example of an acceptable short URL: www.towson.edu/policies. This is acceptable because it describes the site content and is the location of all official TU policies. 

Example of an unacceptable short URL: www.towson.edu/graduate. This is unacceptable because it is too broad and could relate to graduating, graduate studies, graduates, etc. 

QR Code Criteria 

Before submitting your request, please make certain your QR code:

  • is not used for email, social media or on websites
  • links to a www.towson.edu webpage or a TU-owned web property 

We are unable to create QR codes for all requests. Decisions to accept QR requests are based on the visibility and reach of the publication where the QR will be used and the expected volume of usage. Public-facing requests are prioritized over internal-facing requests.

Request a Short URL or QR Code

Use this form to request TU short URLs and TU-branded QR codes.




If requesting on behalf of someone else, please indicate their department.

Project Details


Please summarize the project with a short, unique description.

Please copy and paste your link below. Example: https://www.towson.edu/folder/subfolder/page.html


Example: towson.edu/xxxxxx. The desired short URL will be reviewed and is not guaranteed.




If you check multiple choices below and require detailed tracking for each location, multiple short URLs and/or QR codes will need to be created. Digital Strategy may have additional questions to determine the details.


Please provide the full URL(s).

Tracking Needs



Describe whether this link request relates to other tracking links. Will there be multiple links for the same effort or broader campaign over time? Will the links be placed in multiple channels (e.g. social media, email, print, etc.)? If so, these links should share the same tracking details.

Please enter a date using mm/dd/yyyy format. If exact date isn’t known, enter an approximate date.


Please enter a date using mm/dd/yyyy format. If exact date isn’t known, enter an approximate date.

Reports must be requested separately as needed and will not be provided automatically.