Moving on Up: Marcus Damas ’14

TU has sparked countless innovators. These are their stories.

Marcus Damas

In 2016, former TU men’s basketball player Marcus Damas ’14 found art imitating life.

After concluding a two-year professional basketball career in Sweden, he was working with EA Sports, reenacting player movement to be copied for the company’s video game NBA Live.

Damas also found a business idea: Fueled by Culture, a cultural marketing firm based in New York City. In the agency’s first nine months, Damas and his staff of seven connected then-Detroit Pistons forward Tobias Harris to Pure Barre, rapper 2 Chainz to Lyft and then-Golden State Warriors shooting guard Nick Young to Postmates for events and brand activities. Now, the agency offers services like brand strategy, event production and digital and social media strategy to clients like Forbes magazine, Chase Bank and HBO.