The Baltimore Ravens announced 4th and Long-Term Strategists, a team of five TU students, as the winner of the inaugural Ravens case study competition, held at M&T Bank Stadium. The competition brought together top-performing capstone student teams from the College of Business and Economics to present strategic recommendations addressing real business challenges faced by the Ravens. The event marked the completion of a semester-long experiential learning initiative engaging hundreds of students in applied consulting work.

“A big thank you to the Ravens for partnering with us and hosting us one of the coolest venues ever. I am so excited we are here today to celebrate the culmination of a semester of intense focus, rigorous analysis and Tiger pride,” said Prabakar Kothandaraman, dean of the College of Business and Economics in his opening remarks. “This experience bridges classroom learning with meaningful, real-world impact.”

The event provided student finalists with an opportunity to deliver their recommendations directly to a panel of Ravens executives. Following presentations and deliberation, judges selected winner based on innovation, analytical rigor and feasibility of implementation.

The team of Jeko Abrenica, Molly Welker, Julian Najarro Sedar, Cody Chamberlain and Connor Utz developed a comprehensive plan to cultivate a multi-generational PSL (Permanent Seat License) ownership base, deepen fan loyalty and drive sustained revenue growth. Together, these efforts are designed to educate and inspire the next generation of fans to become PSL holders while strengthening long-term connections to the Ravens brand.

“We were incredibly impressed by the level of thought, creativity and professionalism these students brought to their pitches,” says Laura Humphreys, director of marketing for the Baltimore Ravens and one of the judges for the event. “They approached real-world challenges with insight and confidence, delivering ideas that were not only innovative but also actionable. It’s exciting to see this next generation of talent thinking strategically about the future of our fan base and our organization.”

The judges’ participation provided students with direct feedback from industry leaders and deepened the experiential impact of the competition.

The Ravens case study competition builds on the College of Business and Economics’ longstanding capstone model, which has connected students with corporate partners since 2015, offering hands-on experience in tackling complex business challenges.

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Trophies
Group of people next to screen that says "Welcome"
Group of winning team with Poe and cheerleaders

Top left: Trophies for first, second and third place teams; top right: CBE faculty and Ravens' executives; bottom: 4th and Long-Term Strategists

About Towson University

Towson University is Maryland’s university of opportunities. With more than 150 years of experience pushing possibilities, TU is a nationally recognized leader in inclusive excellence, social mobility, research and discovery. As the largest university in greater Baltimore, TU’s momentum is always accelerating, with nearly 20,000 students and nearly 200 bachelor’s, master’s and doctoral degree programs in the liberal arts and sciences and applied professional fields. Located amid one of the East Coast’s cultural and economic epicenters, TU is a beacon and powerful catalyst in the Mid-Atlantic, partnering with hundreds of businesses and organizations, impacting communities and fueling change. TU meets the holistic needs of each student to achieve success, a result of a deeply inclusive culture with a focus on equity among all students, faculty and staff.