This program is sponsored by PNC.
Bootcamp
The Entrepreneurship Bootcamp is a one-day program that empowers founders and small business owners with actionable training, mentorship and meaningful connections to accelerate success.
The Entrepreneurship Bootcamp offers a wide variety of programming designed to accelerate your growth. Through hands-on workshops, you quickly build skills and apply them to your business in real time. You also receive mentorship from experts, expand your network of peers and partners and unlock access to powerful tools and resources — building the clarity and confidence needed to take your venture to the next level.
Testing Your Business Model: Revenue & Pricing That Works
Tuesday, June 16, 8:30 a.m.–12 p.m.
StarTUp at the Armory
This bootcamp provides a practical, hands-on introduction to testing business and revenue models. Rather than starting from scratch, participants will focus on stress-testing their current assumptions and identifying what must be true for their venture to succeed.
Using structured frameworks, including the Business Model Canvas, founders will map their business model, evaluate how their value proposition aligns with customer needs, and explore different ways to generate revenue.
The session emphasizes experimentation, helping participants design simple tests to validate pricing, revenue streams, and overall business viability. Founders will leave with greater clarity, a stronger model, and a clear next step toward product-market fit.
What you’ll learn
- How to use the Business Model Canvas to map and stress-test your business
- How to identify the riskiest assumptions in your model
- Common revenue and pricing models (subscriptions, transactional, B2B, marketplace, etc.)
- How to align your value proposition, customer, and revenue strategy
- Early indicators of product-market fit
- How to design and run simple experiments to validate your business model and pricing
Additional Information
Who’s eligible to participate?
Any startup-level company founder is invited to participate.
Is there an application process?
There is no application process. Just register.
How many people can attend?
The Entrepreneurship Bootcamp is limited to 50 people. Because of interest in this program, we encourage you to register early.
How should I prepare?
An email will be sent a few weeks before the bootcamp with any required readings or advance preparation.